Exam 3: Analyzing the Marketing Environment

Marketing research firms,advertising agencies,media firms,and marketing consulting firms are all referred to as marketing services agencies.

Which of the following descriptions most accurately characterizes Gen Xers?

Which of the following groups of workers is projected to become smaller over the next ten years?

An increasing number of American workers currently work out of their homes with technological conveniences such as PCs,Internet access,and fax machines.These workers are referred to as the market.

A society's are expressed in how people view themselves,organizations,society,nature,and the universe.

A society's basic values,perceptions,preferences,and behaviors are all part of its environment.

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that core values and beliefs are more open to change.

Banks,credit companies,insurance companies,and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as .

Which demographic group is characterized by a total fluency and comfort with computer,digital,and Internet technology?

What are the major trends in today's natural environment? How do these trends affect companies?

How can marketers use information about the demographic environment?

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

Which of the following is an accurate statement about the diversity of the American population?

Even the most liberal advocates of free- market economies agree that the system works best with regulation.

Marketers should understand that a society's core beliefs and values have a high degree of .

Of the following,which ethnic minority is expected to be nearly 25% of the U.S.population by 2050?

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

Companies in several industries have recognized the buying power of the gay and lesbian segment of the U.S.population and have begun explicitly targeting these consumers with gay- specific marketing efforts.