Question 1

Which of the following have sociologists suggested is a dysfunction of the mass media?

Accepted Answer

A) conferring status 
B) having a narcotizing effect 
C) integration of a common view 
D) providing a collective experience 
A) conferring status 
B) having a narcotizing effect 
C) integration of a common view 
D) providing a collective experience B

Question 2

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Accepted Answer

A) gatekeeper. 
B) opinion leader. 
C) specialist. 
D) concentrator. 
A) gatekeeper. 
B) opinion leader. 
C) specialist. 
D) concentrator. B

Question 3

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Accepted Answer

A) a college student studying quietly in the library 
B) a person exercising in a public park 
C) the terrorist attacks of September 11,2001 
D) police arresting a shoplifter 
A) a college student studying quietly in the library 
B) a person exercising in a public park 
C) the terrorist attacks of September 11,2001 
D) police arresting a shoplifter C

Question 4

Which sociologist pioneered research on opinion leaders?

Accepted Answer

A) Erving Goffman 
B) Robert Park 
C) Deena Weinstein 
D) Paul Lazarsfeld 
A) Erving Goffman 
B) Robert Park 
C) Deena Weinstein 
D) Paul Lazarsfeld

Question 5

The process by which a relatively small number of people control what eventually reaches the audience is referred to as

Accepted Answer

A) the dominant ideology. 
B) gatekeeping. 
C) the surveillance function. 
D) the narcotizing dysfunction. 
A) the dominant ideology. 
B) gatekeeping. 
C) the surveillance function. 
D) the narcotizing dysfunction.

Question 6

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

Accepted Answer

A) 2 
B) 13 
C) 24 
D) 41 
A) 2 
B) 13 
C) 24 
D) 41

Question 7

Is there really such a thing as "masses" who watch the media? Discuss the role of customizable personal media technology in the lives of individual audience members.

Accepted Answer

Yes, there is such a thing as "masses" w

Question 8

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Accepted Answer

A) interactive niches. 
B) tribalism. 
C) online nests. 
D) identity cells. 
A) interactive niches. 
B) tribalism. 
C) online nests. 
D) identity cells.

Question 9

Eli Pariser wrote The Filter Bubble,which discusses the

Accepted Answer

A) competition between search engines. 
B) monopoly created by Google. 
C) way in which search engines filter our searches to what we are already familiar with. 
D) access or lack of access created by the digital divide in the United States. 
A) competition between search engines. 
B) monopoly created by Google. 
C) way in which search engines filter our searches to what we are already familiar with. 
D) access or lack of access created by the digital divide in the United States.

Question 10

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Accepted Answer

A) transmitters 
B) opinion leaders 
C) mass media 
D) narcotizers 
A) transmitters 
B) opinion leaders 
C) mass media 
D) narcotizers

Question 11

Which sociologist studied the social composition of audiences to explain how an audience interprets news coverage?

Accepted Answer

A) Erving Goffman 
B) Vivian Gornick 
C) Darnell Hunt 
D) David Demers 
A) Erving Goffman 
B) Vivian Gornick 
C) Darnell Hunt 
D) David Demers

Question 12

The U.S.government was heavily criticized for which of the following media monitoring behaviors after the September 11,2001,attacks?

Accepted Answer

A) censoring college newspaper Internet content 
B) editing Clear Channel Radio news program broadcasts 
C) censoring ABC Nightly News reports 
D) authorizing wiretaps of U.S.citizens' telephone conversations 
A) censoring college newspaper Internet content 
B) editing Clear Channel Radio news program broadcasts 
C) censoring ABC Nightly News reports 
D) authorizing wiretaps of U.S.citizens' telephone conversations

Question 13

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

Accepted Answer

From a functionalist perspective, the me

Question 14

The creation of unreliable generalizations that distort the reality of persons,groups,and cultures is indicative of

Accepted Answer

A) posture enabling. 
B) the surveillance function. 
C) the narcotizing dysfunction. 
D) stereotyping. 
A) posture enabling. 
B) the surveillance function. 
C) the narcotizing dysfunction. 
D) stereotyping.

Question 15

Which sociological perspective is most likely to be concerned with television distorting gender roles and stereotyping,often rooted in the media's willingness to promote more traditional views?

Accepted Answer

A) functionalist perspective 
B) conflict perspective 
C) interactionist perspective 
D) feminist perspective 
A) functionalist perspective 
B) conflict perspective 
C) interactionist perspective 
D) feminist perspective

Question 16

Analyze the pros and cons of the global reach of the media on cultures around the world.

Accepted Answer

The global reach of the media has both p

Question 17

The mass media seldom collect and define facts for their audiences because most media presentations reflect the values and orientations of the audiences themselves.

Accepted Answer

A) True 
 B)False

Question 18

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

Accepted Answer

A) viewers only enjoy fantasizing about being rich and powerful. 
B) most decisions are driven by Nielsen ratings. 
C) most decisions are made overwhelmingly by wealthy White males. 
D) minorities and working-class people feel ashamed of their social position. 
A) viewers only enjoy fantasizing about being rich and powerful. 
B) most decisions are driven by Nielsen ratings. 
C) most decisions are made overwhelmingly by wealthy White males. 
D) minorities and working-class people feel ashamed of their social position.

Question 19

In his study of the social composition of audiences,which of the following characteristics did sociologist Darnell Hunt suggest would be most likely to affect the interpretation of news coverage?

Accepted Answer

A) gender 
B) class 
C) occupation 
D) race 
A) gender 
B) class 
C) occupation 
D) race

Question 20

Magazines would be considered

Accepted Answer

A) transmitters. 
B) opinion leaders. 
C) mass media. 
D) narcotizers. 
A) transmitters. 
B) opinion leaders. 
C) mass media. 
D) narcotizers.

Which of the following have sociologists suggested is a dysfunction of the mass media?

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Which sociologist pioneered research on opinion leaders?

The process by which a relatively small number of people control what eventually reaches the audience is referred to as

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

Is there really such a thing as "masses" who watch the media? Discuss the role of customizable personal media technology in the lives of individual audience members.

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Eli Pariser wrote The Filter Bubble,which discusses the

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Which sociologist studied the social composition of audiences to explain how an audience interprets news coverage?

The U.S.government was heavily criticized for which of the following media monitoring behaviors after the September 11,2001,attacks?

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

The creation of unreliable generalizations that distort the reality of persons,groups,and cultures is indicative of

Which sociological perspective is most likely to be concerned with television distorting gender roles and stereotyping,often rooted in the media's willingness to promote more traditional views?

Analyze the pros and cons of the global reach of the media on cultures around the world.

The mass media seldom collect and define facts for their audiences because most media presentations reflect the values and orientations of the audiences themselves.

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

In his study of the social composition of audiences,which of the following characteristics did sociologist Darnell Hunt suggest would be most likely to affect the interpretation of news coverage?

Magazines would be considered

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction,social Structure,and Groups

Deviance,crime,and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

Stratification by Age

The Family and Human Sexuality

Education

Religion

Government and the Economy

Health,population,and Environment

Social Movements and Social Change in the Global Community

Filters

Exam 6: The Mass Media

Which of the following have sociologists suggested is a dysfunction of the mass media?

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Which sociologist pioneered research on opinion leaders?

The process by which a relatively small number of people control what eventually reaches the audience is referred to as

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

Is there really such a thing as "masses" who watch the media? Discuss the role of customizable personal media technology in the lives of individual audience members.

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Eli Pariser wrote The Filter Bubble,which discusses the

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Which sociologist studied the social composition of audiences to explain how an audience interprets news coverage?

The U.S.government was heavily criticized for which of the following media monitoring behaviors after the September 11,2001,attacks?

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

The creation of unreliable generalizations that distort the reality of persons,groups,and cultures is indicative of

Which sociological perspective is most likely to be concerned with television distorting gender roles and stereotyping,often rooted in the media's willingness to promote more traditional views?

Analyze the pros and cons of the global reach of the media on cultures around the world.

The mass media seldom collect and define facts for their audiences because most media presentations reflect the values and orientations of the audiences themselves.

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

In his study of the social composition of audiences,which of the following characteristics did sociologist Darnell Hunt suggest would be most likely to affect the interpretation of news coverage?

Magazines would be considered

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction,social Structure,and Groups

Deviance,crime,and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

Stratification by Age

The Family and Human Sexuality

Education

Religion

Government and the Economy

Health,population,and Environment

Social Movements and Social Change in the Global Community

Filters