Exam 15: Marketing Ethics and Social Responsibility

$\text{CLEANER MINI CASE:}$ Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend. -In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.

To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent.

Examples of ________, like stating "brand A is best," are considered acceptable because consumers generally understand that there is no credible way to determine what best means.

Repeated exposure to very thin "ideal" figures in promotional messages leads to negative self-perceptions (particularly in women)and is partially responsible for the increase in eating-related disorders.

The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.

Corporate-sponsored special events include ________.

A new pharmaceutical advertisement represents the drug as more effective than the evidence available suggests. This is an example of ________.

Two personality traits that are related to students' misuse of credit cards, compulsive buying, and mobile phone addictive tendencies were ________.

What is the Interactive Advertising Bureau's argument against the "do not track" mechanism?