Exam 4: Consumer Perception

People tend to experience the numerous stimuli they select from the environment as separate and discrete sensations.

Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is trying to appeal to ________.

Products and brands have symbolic value for individuals, who evaluate them on the basis of their consistency with their personal pictures of themselves.

________ is the risk that the time and effort spent in product search may be wasted if the product does not perform as expected.

________ is a concept related to perception. People actively seek out messages that they find pleasant and actively avoid painful or threatening ones.

________ is/are the immediate and direct response of the sensory organs to stimuli.

________ are physical characteristics of the product itself, such as size, color, flavor, or aroma.

Deliberate blurring of figure and ground, as when Absolut Vodka embeds the distinct shape of its bottle in a print image, can result in greater engagement of the audience with the advertisement.

________ measures the gaps between customers' expectations of services and their perceptions of the actual service delivered.

Lola is concerned about the impact of genetically modified ingredients found in foods on the long-term health of her family members. She is perceiving ________ risk.

When forming first impressions, the perceiver typically knows which stimuli are relevant, important, or predictive of later behavior.

In the figure and ground principle of Gestalt psychology, ________.

$\text{JUICE MINI CASE:}$ Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness. -In the JUICE MINI CASE, Fruit Fusions explores consumers' ________ in order to determine the best price for its new fruit drinks.

In 2009, the Axe brand launched a line of hair care products to complement its existing assortment of body washes and deodorants, hoping to leverage the Axe brand equity to expand into a new category of men's personal care products. This is an example of a manufacturer taking advantage of ________.

When consumers encounter prices that are in line with their expectations and feel harmonious, they engage in dissonance reduction.

For each individual, reality is a totally personal phenomenon, based on that person's needs, wants, values, and personal experiences.

Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.

Some TV ads change sensory input by using silence or louder sounds in their ads to generate attention. This is a form of advertising used in order to overcome ________.

Identify the most prominent reasons behind stereotyping and provide an example of each from marketing.

$\text{JUICE MINI CASE:}$ Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness. -In the JUICE MINI CASE, Fruit Fusions' print ads are meant to draw a reader's attention through ________.