Question 1

The minimal difference that can be detected between two similar stimuli is called the absolute threshold.

Accepted Answer

A) True 
 B)False

Question 2

Define Weber's law in the context of the differential threshold and cite an example of Weber's law in practice.

Accepted Answer

Another term used for the differential t

Question 3

Which of the following is true of services?

Accepted Answer

A)  It is more difficult for consumers to evaluate the quality of products than the quality of services. 
B)  Services are simultaneously produced and consumed. 
C)  Services are tangible. 
D)  Services are highly consistent in quality. 
E)  Services are durable. 
A)  It is more difficult for consumers to evaluate the quality of products than the quality of services. 
B)  Services are simultaneously produced and consumed. 
C)  Services are tangible. 
D)  Services are highly consistent in quality. 
E)  Services are durable.

Question 4

How do marketers take advantage of the JND?

Accepted Answer

Marketers need to determine the JND for

Question 5

Individuals act and react on the basis of ________, not on the basis of ________.

Accepted Answer

A)  objective reality; their previous experiences 
B)  their previous experiences; their perceptions 
C)  their perceptions; objective reality 
D)  their perceptions; their previous experiences 
E)  their previous experiences; peer pressure 
A)  objective reality; their previous experiences 
B)  their previous experiences; their perceptions 
C)  their perceptions; objective reality 
D)  their perceptions; their previous experiences 
E)  their previous experiences; peer pressure

Question 6

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

Accepted Answer

A)  get bored of their competitors' ads 
B)  get used to their ads 
C)  not understand their ads as intended 
D)  develop positive reactions to their ads 
E)  become more attuned to competing advertising 
A)  get bored of their competitors' ads 
B)  get used to their ads 
C)  not understand their ads as intended 
D)  develop positive reactions to their ads 
E)  become more attuned to competing advertising

Question 7

The point at which a person can detect a difference between "something" and "nothing" is that person's ________ for that stimulus.

Accepted Answer

A)  adaptation level 
B)  absolute threshold 
C)  just noticeable difference 
D)  differential threshold 
E)  sensory adaptation 
A)  adaptation level 
B)  absolute threshold 
C)  just noticeable difference 
D)  differential threshold 
E)  sensory adaptation

Question 8

Weber's law states that ________.

Accepted Answer

A)  the stronger the initial stimulus, the weaker the second stimulus must be to exceed the JND 
B)  the JND of a second stimulus is inversely related to the strength of the original stimulus 
C)  the stronger the initial stimulus, the greater the second stimulus must be to exceed the JND 
D)  consumers who buy the same products regularly are more likely than those who buy less frequently to notice changes in price, packaging, or product attributes 
E)  the more information consumers are given about a particular product, the more likely they are to purchase that product 
A)  the stronger the initial stimulus, the weaker the second stimulus must be to exceed the JND 
B)  the JND of a second stimulus is inversely related to the strength of the original stimulus 
C)  the stronger the initial stimulus, the greater the second stimulus must be to exceed the JND 
D)  consumers who buy the same products regularly are more likely than those who buy less frequently to notice changes in price, packaging, or product attributes 
E)  the more information consumers are given about a particular product, the more likely they are to purchase that product

Question 9

Why would a brand want to update its image?

Accepted Answer

A)  to create emotional bonds between brands and consumers 
B)  to fulfill a need in a straightforward way 
C)  to be more similar to competitors 
D)  to hide its core benefit 
E)  to be perceived as a "me too" offering 
A)  to create emotional bonds between brands and consumers 
B)  to fulfill a need in a straightforward way 
C)  to be more similar to competitors 
D)  to hide its core benefit 
E)  to be perceived as a "me too" offering

Question 10

When a product is ________, memory of the ________-related attributes increases.

Accepted Answer

A)  scented; non-scent 
B)  non-scented; scent 
C)  auditory; non-auditory 
D)  non-auditory; auditory 
E)  quiet; scent 
A)  scented; non-scent 
B)  non-scented; scent 
C)  auditory; non-auditory 
D)  non-auditory; auditory 
E)  quiet; scent

Question 11

When consumers evaluate concrete attributes of a product, such as performance and durability, they rely less on price and brand name as indicators of quality than when they evaluate the product's prestige and symbolic value.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT a strategy that helps consumers engage in dissonance reduction when they encounter prices that are significantly different from their expectations?

Accepted Answer

A)  seeking additional information 
B)  forming cognitions that justify the high price 
C)  perceiving the price as within the given acceptable price range 
D)  considering buying other brands 
E)  trivializing some aspects of the buying situation 
A)  seeking additional information 
B)  forming cognitions that justify the high price 
C)  perceiving the price as within the given acceptable price range 
D)  considering buying other brands 
E)  trivializing some aspects of the buying situation

Question 13

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway tunnels in between stations, and featured on doctor's examination tables are examples of ________.

Accepted Answer

A)  sensory adaptation 
B)  objective reality 
C)  viral advertising 
D)  ambush marketing 
E)  experiential marketing 
A)  sensory adaptation 
B)  objective reality 
C)  viral advertising 
D)  ambush marketing 
E)  experiential marketing

Question 14

Completed messages or tasks are better remembered than those that are incomplete.

Accepted Answer

A) True 
 B)False

Question 15

________ can simply be described as "How we see the world around us."

Accepted Answer

A)  Knowledge 
B)  Perception 
C)  Motivation 
D)  Attitude 
E)  Understanding 
A)  Knowledge 
B)  Perception 
C)  Motivation 
D)  Attitude 
E)  Understanding

Question 16

Which of the following is least likely to convey a fragrance brand's image on its own?

Accepted Answer

A)  the product's name 
B)  the product's appearance 
C)  the product's packaging 
D)  the product's features 
E)  the product's fragrance 
A)  the product's name 
B)  the product's appearance 
C)  the product's packaging 
D)  the product's features 
E)  the product's fragrance

Question 17

Individuals express their need for ________ by organizing their perceptions so that they form a complete picture.

Accepted Answer

A)  closure 
B)  interpretation 
C)  grouping 
D)  figure-ground patterns 
E)  exposure 
A)  closure 
B)  interpretation 
C)  grouping 
D)  figure-ground patterns 
E)  exposure

Question 18

After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ________.

Accepted Answer

A)  selective attention 
B)  selective exposure 
C)  perceptual defense 
D)  perceptual blocking 
E)  perceptual organization 
A)  selective attention 
B)  selective exposure 
C)  perceptual defense 
D)  perceptual blocking 
E)  perceptual organization

Question 19

Which of the following does NOT provoke attention?

Accepted Answer

A)  shocking images 
B)  contrasting images 
C)  adaptation 
D)  unrealistic images 
E)  contrasting sounds 
A)  shocking images 
B)  contrasting images 
C)  adaptation 
D)  unrealistic images 
E)  contrasting sounds

Question 20

Differentiate between intrinsic cues and extrinsic cues and provide examples of each.

Accepted Answer

Intrinsic cues are physical characterist

The minimal difference that can be detected between two similar stimuli is called the absolute threshold.

Define Weber's law in the context of the differential threshold and cite an example of Weber's law in practice.

Which of the following is true of services?

How do marketers take advantage of the JND?

Individuals act and react on the basis of , not on the basis of .

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

The point at which a person can detect a difference between "something" and "nothing" is that person's ________ for that stimulus.

Weber's law states that ________.

Why would a brand want to update its image?

When a product is , memory of the -related attributes increases.

When consumers evaluate concrete attributes of a product, such as performance and durability, they rely less on price and brand name as indicators of quality than when they evaluate the product's prestige and symbolic value.

Which of the following is NOT a strategy that helps consumers engage in dissonance reduction when they encounter prices that are significantly different from their expectations?

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway tunnels in between stations, and featured on doctor's examination tables are examples of ________.

Completed messages or tasks are better remembered than those that are incomplete.

________ can simply be described as "How we see the world around us."

Which of the following is least likely to convey a fragrance brand's image on its own?

Individuals express their need for ________ by organizing their perceptions so that they form a complete picture.

After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ________.

Which of the following does NOT provoke attention?

Differentiate between intrinsic cues and extrinsic cues and provide examples of each.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 4: Consumer Perception

The minimal difference that can be detected between two similar stimuli is called the absolute threshold.

Define Weber's law in the context of the differential threshold and cite an example of Weber's law in practice.

Which of the following is true of services?

How do marketers take advantage of the JND?

Individuals act and react on the basis of ________, not on the basis of ________.

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

The point at which a person can detect a difference between "something" and "nothing" is that person's ________ for that stimulus.

Weber's law states that ________.

Why would a brand want to update its image?

When a product is ________, memory of the ________-related attributes increases.

When consumers evaluate concrete attributes of a product, such as performance and durability, they rely less on price and brand name as indicators of quality than when they evaluate the product's prestige and symbolic value.

Which of the following is NOT a strategy that helps consumers engage in dissonance reduction when they encounter prices that are significantly different from their expectations?

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway tunnels in between stations, and featured on doctor's examination tables are examples of ________.

Completed messages or tasks are better remembered than those that are incomplete.

________ can simply be described as "How we see the world around us."

Which of the following is least likely to convey a fragrance brand's image on its own?

Individuals express their need for ________ by organizing their perceptions so that they form a complete picture.

After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ________.

Which of the following does NOT provoke attention?

Differentiate between intrinsic cues and extrinsic cues and provide examples of each.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Individuals act and react on the basis of , not on the basis of .

When a product is , memory of the -related attributes increases.