Exam 9: Promoting and Distributing

An electronics store provides discount coupons to its customers when they buy a product. Which marketing activity, other than advertising, does this situation illustrate?

Rebates appeal to many manufacturers because few consumers actually redeem them.

In the context of small businesses, which of the following is true about selling products to different ethnic groups?

The most popular method of setting an advertising budget that depends on the manager's experience is the _____ method.

Online marketing is not a realistic option for small businesses because customers hesitate to use credit cards over the Internet.

_________ is the effective physical movement of a product from the production line to the final consumer.

An ineffective medium of advertising for small businesses is by word-of-mouth.

_____ are marketing intermediaries who market a product to others for a fee.

Advertising costs have a consistent relationship to the firm's sales volume in the _____ method of setting an advertising budget.