Exam 13: Retailing and Wholesaling

Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?

A(n) ________ brings buyers and sellers together and assists in negotiations.

Like retailers, wholesalers must decide on product and service assortments, prices, promotion, and place.

________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.

Identify and describe the different types of retailers, based on their product lines. Provide an example of each type of retailer.

Shopper marketing involves focusing the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers at the point of sale.

Corporate chains are two or more outlets that are commonly owned and controlled.

You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

A ________ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

Which of the following is NOT one of a wholesaler's channel functions?

________ retailers in the United States are growing faster than product retailers.

Describe the differences between discount stores and off-price retailers.

Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________.

What attracts shoppers to a power center?

Overstock.com, a Web seller that buys furniture, clothing, electronics, and more from a variety of producers at less-than-regular wholesale prices and then charges customers less than retail, is a(n) ________.

Which of the following would be considered a service retailer?

________ are a type of limited-service wholesaler who carries a limited line of semiperishable merchandise (such as milk, bread, and snack foods), which is sold for cash as deliveries are made to supermarkets, small groceries, or hotels.

Describe the different types of off-price retailers. Provide examples of each type.

Which of the following is an off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees?

A voluntary chain is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.