Exam 13: Retailing and Wholesaling

Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.

________ are two or more outlets that are commonly owned and controlled.

Category killers are giant specialty stores that carry a very deep assortment of a particular line.

What elements comprise a store's atmosphere?

Cabela's stores are as much natural history museums for outdoor enthusiasts as they are retail outlets. This information indicates that Cabela's is practicing ________.

________ perform a role similar to that of brokers or agents but are part of the buyer's organization.

________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Which of the following wholesaler's channel functions is demonstrated when a wholesaler holds inventories and thereby reduces inventory holding costs and risks of suppliers and customers?

How do the practices of high-low pricing and everyday low pricing differ?

Why would a producer use wholesalers rather than sell directly to retailers or consumers?

Specialty stores carry ________ with ________ within them.

________ were the main form of retail clusters until the 1950s.

________ buy mostly from producers and sell to retailers and industrial consumers.

Explain the marketing decisions faced by wholesalers.

What is a category killer? Provide an example and a description of a category killer.

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Macy's credit card. Macy's uses ________.

How can wholesalers improve their use of promotions?

Refer to the scenario below to answer the following question(s). In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety. Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers. "Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods." -Indiana Wood can be best classified as a(n) ________.

A small, open-air mall with upscale stores, convenient locations, and nonretail activities, such as a playground, skating rink, hotel, dining establishments, and a movie theater, is an example of a(n) ________.

Which of the following is the most frequently visited type of retail store?