Exam 5: Consumer Markets and Buyer Behavior

Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities-that is, "we are what we consume." According to this premise, consumers ________.

A ________ consists of the activities an individual is expected to perform according to the people around him/her.

Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers.

Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Distinguish between culture, subculture, and social class.

According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will cease to be a motivator, and the person will then try to satisfy the next most important need.

Stephanie and John wanted to purchase a high-end sports car. They viewed a commercial for a particular sports car that highlighted the cost, design, and power of the car. After viewing the ad, Stephanie felt that the car's price was acceptable, considering the superior and unique design. John thought that the car was expensive owing to the high power engine installed in it. They used the information in different ways, focusing on issues that that each considered important. Which of the following concepts does this scenario demonstrate?

The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.

Identify product characteristics that influence the rate of adoption. Explain how each characteristic affects the rate of adoption.

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand?

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

Which consumer group tends to show more brand loyalty and make shopping a family event, with children having a big say in the purchase decision?

Consumers learn about new products for the first time and make the decision to buy those products during the ________.

________ is the most basic determinant of a person's wants and behavior.

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Marketers describe the way a consumer processes information to arrive at brand choices as ________.