Exam 5: Consumer Markets and Buyer Behavior

Explain why typical husband-dominant or wife-dominant products of the 1970s may no longer be regarded as typical.

Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance?

In what way might a marketer rely on opinion leaders?

A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

Commercial sources of information typically legitimize and evaluate products for buyers.

Personality is a person's pattern of living as expressed in his or her psychographics.

What are the differences between innovators and early adopters?

In the context of the AIO dimensions for measuring consumers' lifestyles, "A" stands for ________.

________ are minor stimuli that determine where, when, and how a person responds to an idea.

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

Which of the following is characteristic of online social networks?

Alternative evaluation is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.

Which of the following statements is true of social classes?

A marketer of women's hair care products targeting Chinese customers created an advertising message that told women their hair could be worn any way they wanted as opposed to wearing it straight. The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of customers' ________.

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.