Exam 15: The Global Marketplace

Asiana, a fragrance manufacturer located in France, markets its products to the North American and Asian countries through independent distributors. In this case, Asiana has entered into international markets through ________.

Global branding and standardization result in reduced costs from economies of scale.

Differentiate between straight product extension and product adaptation. Give a few examples of each.

Which of the following is a disadvantage of licensing?

In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of ________.

The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as ________.

In the global value delivery network, the second link between the sellers and the final buyers moves products from points of production to the borders of countries within which they are sold.

PharmaCom serves millions of customers across several Asian countries with the assistance of several pharmaceutical manufacturing sites in China, Japan, and Korea. This is an example of ________.

A joint venture involves a company entering foreign markets by partnering with foreign companies to produce or market a product or service.

Which type of economy consumes most of its output and barters the rest for simple goods and services?

Which of the following is most likely a benefit of joint ownership?

Most of the retailing in the United States is done by small, independent retailers.

A tax on an imported product designed to raise revenue or protect domestic firms is referred to as a(n)________.

What are the factors that a company should consider when deciding which markets to enter?

An emerging economy is one which ________.

Which of the following is a type of joint venture?

Companies that export goods to one country cannot have a subsidiary in another country because of international trade agreements.

Which of the following is true of exporting?

The two economic factors that reflect a country's attractiveness as a market are its industrial structure and import/export ratio.

Many organizations no longer have a clearly defined home market. Nor do they have home-office staffs. Instead, multicultural managers operate out of facilities located all around the world, bringing diverse cultural perspectives to their brands and operations. They are truly ________.