Question 1

In managing their international marketing activities, most companies first ________.

Accepted Answer

A)  organize an import department 
B)  create an international division 
C)  initiate foreign direct investment 
D)  form a domestic subsidiary 
E)  organize an export department 
A)  organize an import department 
B)  create an international division 
C)  initiate foreign direct investment 
D)  form a domestic subsidiary 
E)  organize an export department

Question 2

Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n)________ marketing strategy.

Accepted Answer

A)  collective global 
B)  standardized global 
C)  adapted global 
D)  joint global 
E)  direct global 
A)  collective global 
B)  standardized global 
C)  adapted global 
D)  joint global 
E)  direct global

Question 3

Barter involves the direct exchange of goods and services.

Accepted Answer

A) True 
 B)False

Question 4

Explain joint ownership with an example. What are its advantages and disadvantages?

Accepted Answer

Joint ownership is a type of joint ventu

Question 5

The European Union restricts trade opportunities to European firms.

Accepted Answer

A) True 
 B)False

Question 6

The Dance Company, a renowned dance studio in Manhattan, enters into an agreement with La Danza in Spain to operate several dance studios. La Danza will provide capital for running the dance studios and The Dance Company will contribute its world-renowned expertise about the art of dance. In this case, The Dance Company enters a foreign market through ________.

Accepted Answer

A)  contract manufacturing 
B)  management contracting 
C)  licensing 
D)  joint ownership 
E)  direct investment 
A)  contract manufacturing 
B)  management contracting 
C)  licensing 
D)  joint ownership 
E)  direct investment

Question 7

Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________.

Accepted Answer

A)  tariffs 
B)  excise duties 
C)  quotas 
D)  nontariff trade barriers 
E)  exchange controls 
A)  tariffs 
B)  excise duties 
C)  quotas 
D)  nontariff trade barriers 
E)  exchange controls

Question 8

Straight product extension into international markets is often successful.

Accepted Answer

A) True 
 B)False

Question 9

Explain the whole-channel view of the distribution process.

Accepted Answer

An international company must take a who

Question 10

Lemon N' Honey is a juice manufacturing company in the United States. It exports its products to Australia, licenses to China, has a joint ownership venture in France, and owns a subsidiary in Brazil. The firm will most likely need to create a(n)________ to handle all its worldwide activities.

Accepted Answer

A)  international division 
B)  domestic market 
C)  value delivery network 
D)  export department 
E)  domestic division 
A)  international division 
B)  domestic market 
C)  value delivery network 
D)  export department 
E)  domestic division

Question 11

Which of the following is true of the Uruguay Round of the WTO?

Accepted Answer

A)  It promoted short-term global trade growth. 
B)  It increased the world's merchandise tariffs by 50 percent. 
C)  It reduced the influence of the WTO in agriculture. 
D)  It toughened the international protection of intellectual property. 
E)  It consisted of discussions that lasted for two years. 
A)  It promoted short-term global trade growth. 
B)  It increased the world's merchandise tariffs by 50 percent. 
C)  It reduced the influence of the WTO in agriculture. 
D)  It toughened the international protection of intellectual property. 
E)  It consisted of discussions that lasted for two years.

Question 12

Which of the following is an international division organized based on different merchandise categories?

Accepted Answer

A)  global organization 
B)  world product group 
C)  geographical organization 
D)  export department 
E)  international subsidiary 
A)  global organization 
B)  world product group 
C)  geographical organization 
D)  export department 
E)  international subsidiary

Question 13

Strawberry Fizz is a renowned bottled juice manufacturer in the United States. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa. The company has organized an export department to manage its international marketing activities. Do you think it has made the right decision? Justify your answer.

Accepted Answer

Organizing an export department is not t

Question 14

Which of the following is true of raw material exporting economies?

Accepted Answer

A)  These economies are major exporters of agricultural products. 
B)  These economies are poor markets for large equipment and trucks. 
C)  These economies are major exporters of manufactured goods, services, and investment funds. 
D)  These economies are rich in one or more natural resources but poor in other ways. 
E)  These economies consume most of their output and barter the rest. 
A)  These economies are major exporters of agricultural products. 
B)  These economies are poor markets for large equipment and trucks. 
C)  These economies are major exporters of manufactured goods, services, and investment funds. 
D)  These economies are rich in one or more natural resources but poor in other ways. 
E)  These economies consume most of their output and barter the rest.

Question 15

Tariffs and duties are often used to force favorable trade behaviors from other nations.

Accepted Answer

A) True 
 B)False

Question 16

It is common that a multinational company eventually creates ________ or subsidiaries to handle all of its international activity.

Accepted Answer

A)  export departments 
B)  international divisions 
C)  geographical organizations 
D)  world product groups 
E)  global organizations 
A)  export departments 
B)  international divisions 
C)  geographical organizations 
D)  world product groups 
E)  global organizations

Question 17

What are regional free trade zones? Explain the advantages and disadvantages of the European Union (EU).

Accepted Answer

Certain countries have formed free trade

Question 18

Retailing practices among countries can vary widely.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a drawback of management contracting?

Accepted Answer

A)  It prevents a company from setting up its own operations for a period of time. 
B)  It is a high-risk method of getting into a foreign market. 
C)  It yields income to the contracting firm only much later in the process. 
D)  It does not provide the option of buying shares in the managed company later on. 
E)  It requires a domestic firm to export its products to a foreign company. 
A)  It prevents a company from setting up its own operations for a period of time. 
B)  It is a high-risk method of getting into a foreign market. 
C)  It yields income to the contracting firm only much later in the process. 
D)  It does not provide the option of buying shares in the managed company later on. 
E)  It requires a domestic firm to export its products to a foreign company.

Question 20

________ economies are major exporters of manufactured goods, services, and investment funds.

Accepted Answer

A)  Industrializing 
B)  Industrial 
C)  Subsistence 
D)  Raw material exporting 
E)  Emerging 
A)  Industrializing 
B)  Industrial 
C)  Subsistence 
D)  Raw material exporting 
E)  Emerging

In managing their international marketing activities, most companies first ________.

Barter involves the direct exchange of goods and services.

Explain joint ownership with an example. What are its advantages and disadvantages?

The European Union restricts trade opportunities to European firms.

Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________.

Straight product extension into international markets is often successful.

Explain the whole-channel view of the distribution process.

Lemon N' Honey is a juice manufacturing company in the United States. It exports its products to Australia, licenses to China, has a joint ownership venture in France, and owns a subsidiary in Brazil. The firm will most likely need to create a(n)________ to handle all its worldwide activities.

Which of the following is true of the Uruguay Round of the WTO?

Which of the following is an international division organized based on different merchandise categories?

Which of the following is true of raw material exporting economies?

Tariffs and duties are often used to force favorable trade behaviors from other nations.

It is common that a multinational company eventually creates ________ or subsidiaries to handle all of its international activity.

What are regional free trade zones? Explain the advantages and disadvantages of the European Union (EU).

Retailing practices among countries can vary widely.

Which of the following is a drawback of management contracting?

________ economies are major exporters of manufactured goods, services, and investment funds.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Social Responsibility and Ethics

Filters

Exam 15: The Global Marketplace

In managing their international marketing activities, most companies first ________.

Barter involves the direct exchange of goods and services.

Explain joint ownership with an example. What are its advantages and disadvantages?

The European Union restricts trade opportunities to European firms.

Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________.

Straight product extension into international markets is often successful.

Explain the whole-channel view of the distribution process.

Lemon N' Honey is a juice manufacturing company in the United States. It exports its products to Australia, licenses to China, has a joint ownership venture in France, and owns a subsidiary in Brazil. The firm will most likely need to create a(n)________ to handle all its worldwide activities.

Which of the following is true of the Uruguay Round of the WTO?

Which of the following is an international division organized based on different merchandise categories?

Which of the following is true of raw material exporting economies?

Tariffs and duties are often used to force favorable trade behaviors from other nations.

It is common that a multinational company eventually creates ________ or subsidiaries to handle all of its international activity.

What are regional free trade zones? Explain the advantages and disadvantages of the European Union (EU).

Retailing practices among countries can vary widely.

Which of the following is a drawback of management contracting?

________ economies are major exporters of manufactured goods, services, and investment funds.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Social Responsibility and Ethics

Filters