Exam 9: Decision Making by Individuals and Firms

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If a person engages in mental accounting,he or she:

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Tara notices that studying for one hour after class increases her economics grade by 11 points.The second hour yields a 7-point gain,the third hour yields a 4-point gain,and the fourth hour yields only a 1-point gain.This means that the marginal _____ of studying decreases with study hours.

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Use the following to answer question: Use the following to answer question:   -(Table: Expected Exam Scores from Studying Economics and Accounting)Use Table: Expected Exam Scores from Studying Economics and Accounting.The marginal benefit in terms of your economics score of spending the first hour studying economics is _____ points. -(Table: Expected Exam Scores from Studying Economics and Accounting)Use Table: Expected Exam Scores from Studying Economics and Accounting.The marginal benefit in terms of your economics score of spending the first hour studying economics is _____ points.

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The _____ is the amount by which an additional unit of activity increases its total cost.

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The amount by which an additional unit of an activity increases total cost is:

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Use the following to answer question: Use the following to answer question:   -(Table: The Cost and Benefit of Producing Gadgets)Use Table: The Cost and Benefit of Producing Gadgets.How many gadgets should you produce?  -(Table: The Cost and Benefit of Producing Gadgets)Use Table: The Cost and Benefit of Producing Gadgets.How many gadgets should you produce? Use the following to answer question:   -(Table: The Cost and Benefit of Producing Gadgets)Use Table: The Cost and Benefit of Producing Gadgets.How many gadgets should you produce?

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Marginal analysis is relevant for:

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While eating pizza,you discover that the marginal benefit of eating one more slice is greater than the marginal cost of that slice.You conclude that:

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A sunk cost should be ignored in decisions about future actions.

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Which statement describes an "either-or" decision?

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According to the profit-maximizing principle of marginal analysis,if the marginal benefit is _____ the marginal cost,_____.

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Use the following to answer question: Use the following to answer question:   -(Table: Expected Exam Scores from Studying Economics and Accounting)Use Table: Expected Exam Scores from Studying Economics and Accounting.The opportunity (or marginal)cost in terms of your accounting score of spending the first hour studying economics is _____ points. -(Table: Expected Exam Scores from Studying Economics and Accounting)Use Table: Expected Exam Scores from Studying Economics and Accounting.The opportunity (or marginal)cost in terms of your accounting score of spending the first hour studying economics is _____ points.

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Sunk costs:

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A "how much" decision is BEST made by comparing the _____ of an action to the _____ of that action.

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Use the following to answer question: Use the following to answer question:   -(Figure: The Optimal Quantity)Use Figure: The Optimal Quantity.If the cost of lawn mowing increased for all quantities of lawns mowed,the marginal _____ curve in the figure would shift to the _____ and the total profit would _____. -(Figure: The Optimal Quantity)Use Figure: The Optimal Quantity.If the cost of lawn mowing increased for all quantities of lawns mowed,the marginal _____ curve in the figure would shift to the _____ and the total profit would _____.

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A person who is risk averse:

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Use the following to answer question: Use the following to answer question:   -(Table: Marginal and Total Benefit)Use Table: Marginal and Total Benefit.Sid is deciding how many football games he wants to attend this year.If the games are free,how many games should he attend? -(Table: Marginal and Total Benefit)Use Table: Marginal and Total Benefit.Sid is deciding how many football games he wants to attend this year.If the games are free,how many games should he attend?

(Multiple Choice)
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Which statement describes a "how much" decision?

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If at a given quantity MB = MC,the decision maker should do _____ of the activity.

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In economic analysis,at the optimal quantity of an activity:

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