Question 1

________ is (are)a key driver for revenues in the marketing research industry.

Accepted Answer

A) The global economy 
B) National or regional economies 
C) The unemployment rate 
D) Growth industries around the world 
E) Corporate profits 
A) The global economy 
B) National or regional economies 
C) The unemployment rate 
D) Growth industries around the world 
E) Corporate profits

Question 2

The 2007 Confirmit industry survey of firms in several countries reported that the leading challenge facing the marketing research industry was:

Accepted Answer

A) quick and cheap access to data on the Internet. 
B) the overuse of standardized research techniques. 
C) falling response rates. 
D) the outsourcing of projects to external suppliers. 
E) a failure to understand clients' real problems. 
A) quick and cheap access to data on the Internet. 
B) the overuse of standardized research techniques. 
C) falling response rates. 
D) the outsourcing of projects to external suppliers. 
E) a failure to understand clients' real problems.

Question 3

An ethical issue arises in the marketing research industry when researchers are asked to conduct marketing research on topics such as: how to get more teens to smoke and how to develop Saturday a.m.TV ads,directed at children,whose purpose it is to increase sugar consumption.

Accepted Answer

A) True 
 B)False

Question 4

Although frugging is considered unethical,it is not illegal.

Accepted Answer

A) True 
 B)False

Question 5

Once PRC certification is awarded to an individual,there is no requirement that the individual do anything else to maintain his/her certification.

Accepted Answer

A) True 
 B)False

Question 6

Current studies show that the health of the marketing research industry ________ that of the economy in general.

Accepted Answer

A) follows and corresponds to 
B) slightly exceeds 
C) significantly exceeds 
D) is weaker than 
E) cannot be compared to 
A) follows and corresponds to 
B) slightly exceeds 
C) significantly exceeds 
D) is weaker than 
E) cannot be compared to

Question 7

The marketing research industry has a certification program for marketing researchers,and this certification program is hosted by:

Accepted Answer

A) American Marketing Association. 
B) Research Certification Board. 
C) Marketing Research Corporation. 
D) Marketing Research Association. 
E) Association of Specialized and Professional Accreditors. 
A) American Marketing Association. 
B) Research Certification Board. 
C) Marketing Research Corporation. 
D) Marketing Research Association. 
E) Association of Specialized and Professional Accreditors.

Question 8

What does sugging refer to?

Accepted Answer

A) selling under the guise of a survey 
B) fund raising under the guise of a survey 
C) collecting data through telephone interviews 
D) falsifying data 
E) surveying under the guise of selling 
A) selling under the guise of a survey 
B) fund raising under the guise of a survey 
C) collecting data through telephone interviews 
D) falsifying data 
E) surveying under the guise of selling

Question 9

The Honomichl Global Top 25 is an annual listing of marketing research firms ordered in terms of revenue generated ONLY in the United States.

Accepted Answer

A) True 
 B)False

________ is (are)a key driver for revenues in the marketing research industry.

The 2007 Confirmit industry survey of firms in several countries reported that the leading challenge facing the marketing research industry was:

An ethical issue arises in the marketing research industry when researchers are asked to conduct marketing research on topics such as: how to get more teens to smoke and how to develop Saturday a.m.TV ads,directed at children,whose purpose it is to increase sugar consumption.

Although frugging is considered unethical,it is not illegal.

Once PRC certification is awarded to an individual,there is no requirement that the individual do anything else to maintain his/her certification.

Current studies show that the health of the marketing research industry ________ that of the economy in general.

The marketing research industry has a certification program for marketing researchers,and this certification program is hosted by:

What does sugging refer to?

The Honomichl Global Top 25 is an annual listing of marketing research firms ordered in terms of revenue generated ONLY in the United States.

Introduction to Marketing Research

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 2: The Marketing Research Industry

________ is (are)a key driver for revenues in the marketing research industry.

The 2007 Confirmit industry survey of firms in several countries reported that the leading challenge facing the marketing research industry was:

An ethical issue arises in the marketing research industry when researchers are asked to conduct marketing research on topics such as: how to get more teens to smoke and how to develop Saturday a.m.TV ads,directed at children,whose purpose it is to increase sugar consumption.

Although frugging is considered unethical,it is not illegal.

Once PRC certification is awarded to an individual,there is no requirement that the individual do anything else to maintain his/her certification.

Current studies show that the health of the marketing research industry ________ that of the economy in general.

The marketing research industry has a certification program for marketing researchers,and this certification program is hosted by:

What does sugging refer to?

The Honomichl Global Top 25 is an annual listing of marketing research firms ordered in terms of revenue generated ONLY in the United States.

Introduction to Marketing Research

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters