Question 1

Although they abound in other areas,codes of ethical behavior have yet to be proposed in the marketing research industry.

Accepted Answer

A) True 
 B)False

Question 2

As the marketing research industry evolves,traditionalists question whether the challenges posed by ________ threaten to render the industry obsolete.

Accepted Answer

A) the explosion of technological tools and providers 
B) the mistreatment of respondents 
C) an over-focus on technique 
D) commoditization 
E) outdated pricing models 
A) the explosion of technological tools and providers 
B) the mistreatment of respondents 
C) an over-focus on technique 
D) commoditization 
E) outdated pricing models

Question 3

An annual publication that lists the top 25 global marketing research firms in the world is known as:

Accepted Answer

A) the World's Top 25. 
B) Research World's 25. 
C) the Honomichl Global Top 25. 
D) the Limbaugh Top 25. 
E) the MRA's Top 25. 
A) the World's Top 25. 
B) Research World's 25. 
C) the Honomichl Global Top 25. 
D) the Limbaugh Top 25. 
E) the MRA's Top 25.

Question 4

By the 1960s,marketing research not only had gained acceptance in organizations,but was recognized as important to firms' survival.

Accepted Answer

A) True 
 B)False

Question 5

Respondent cooperation rates have gone down in the marketing research industry.

Accepted Answer

A) True 
 B)False

Question 6

Field service firms specialize in collecting data and are full-service firms.

Accepted Answer

A) True 
 B)False

Question 7

What does frugging refer to?

Accepted Answer

A) selling under the guise of a survey 
B) fundraising under the guise of a survey 
C) collecting data through telephone interviews 
D) falsifying data 
E) frightening (respondents)under the guise of research 
A) selling under the guise of a survey 
B) fundraising under the guise of a survey 
C) collecting data through telephone interviews 
D) falsifying data 
E) frightening (respondents)under the guise of research

Question 8

Charles Coolidge Parlin is the current president of the Marketing Research Association and started the PRC certification program.

Accepted Answer

A) True 
 B)False

Question 9

A common ethical code among major associations is to ensure that respondents understand that they may elect to not participate in a research request.This code falls into the category of:

Accepted Answer

A) fair dealings with respondents. 
B) fair dealings with clients and subcontractors. 
C) maintaining research integrity. 
D) concern for society. 
E) raising ethical sensitivities. 
A) fair dealings with respondents. 
B) fair dealings with clients and subcontractors. 
C) maintaining research integrity. 
D) concern for society. 
E) raising ethical sensitivities.

Question 10

What was the significance of the years following the Industrial Revolution to the marketing research industry?

Accepted Answer

A) The early development of questionnaires,which were put into use providing marketing researchers with a method of gathering new information from customers,dealers,and competitors,occurred. 
B) Companies were separated from their customers,and there was a need to understand faraway markets. 
C) Marketing research became fully accepted;formal recognition of the marketing research function led to the creation of marketing research departments. 
D) High-tech products such as CARDs,CATIs,SPSS,and DBMs developed. 
E) Nothing really changed in the marketing research industry after the Industrial Revolution. 
A) The early development of questionnaires,which were put into use providing marketing researchers with a method of gathering new information from customers,dealers,and competitors,occurred. 
B) Companies were separated from their customers,and there was a need to understand faraway markets. 
C) Marketing research became fully accepted;formal recognition of the marketing research function led to the creation of marketing research departments. 
D) High-tech products such as CARDs,CATIs,SPSS,and DBMs developed. 
E) Nothing really changed in the marketing research industry after the Industrial Revolution.

Question 11

Full-service supplier firms:

Accepted Answer

A) take over customer firms. 
B) are known as companies that excel in providing customer service. 
C) have the ability to conduct the entire marketing research project. 
D) are always internal supplier firms. 
E) provide services at a reduced cost due to economies of scale. 
A) take over customer firms. 
B) are known as companies that excel in providing customer service. 
C) have the ability to conduct the entire marketing research project. 
D) are always internal supplier firms. 
E) provide services at a reduced cost due to economies of scale.

Question 12

Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true regarding what the authors have to say about the percentage of respondents willing to participate in research surveys?

Accepted Answer

A) The percentage has been going up because consumers see a difference between research and telemarketing. 
B) The percentage has been going down because consumers see a difference between research and telemarketing. 
C) The percentage has been stable. 
D) The percentage goes up exponentially when incentives are provided. 
E) The percentage has been going down. 
A) The percentage has been going up because consumers see a difference between research and telemarketing. 
B) The percentage has been going down because consumers see a difference between research and telemarketing. 
C) The percentage has been stable. 
D) The percentage goes up exponentially when incentives are provided. 
E) The percentage has been going down.

Question 14

While there are many individual classes available for educating members of the marketing research profession,as of 2010,there are no masters programs offering a specialization in marketing research.

Accepted Answer

A) True 
 B)False

Question 15

For more than a decade,________ has monitored industry trends,publishing an annual report on data provided to the industry in terms of what techniques are being used as well as what drives their use.

Accepted Answer

A) Burke Institute 
B) GreenBook 
C) American Association for Public Opinion Research (AAPOR) 
D) Transparency Initiative 
E) Industry Financial Survey 
A) Burke Institute 
B) GreenBook 
C) American Association for Public Opinion Research (AAPOR) 
D) Transparency Initiative 
E) Industry Financial Survey

Question 16

Marketing researcher certification,PRC,stands for:

Accepted Answer

A) Public Researcher,Certified. 
B) Professional Researcher Certification. 
C) Public Researcher,Corporate. 
D) Professional Researcher Certificate. 
E) Public Researcher Certification. 
A) Public Researcher,Certified. 
B) Professional Researcher Certification. 
C) Public Researcher,Corporate. 
D) Professional Researcher Certificate. 
E) Public Researcher Certification.

Question 17

Many limited-service firms specialize in some form of online research.

Accepted Answer

A) True 
 B)False

Question 18

Some suggested remedies for some of the problems we see in the marketing research industry are:

Accepted Answer

A) certification,the passage of more restrictive legislation to govern the industry,and requiring all marketing researchers to annually pass standardized tests on marketing research. 
B) certification and a system of fining those found not to be conducting research studies at some minimum standard of performance. 
C) certification and education. 
D) requiring all employees of marketing research firms to have business degrees in marketing research and to pass a standardized test. 
E) passage of more restrictive legislation and an auditing system. 
A) certification,the passage of more restrictive legislation to govern the industry,and requiring all marketing researchers to annually pass standardized tests on marketing research. 
B) certification and a system of fining those found not to be conducting research studies at some minimum standard of performance. 
C) certification and education. 
D) requiring all employees of marketing research firms to have business degrees in marketing research and to pass a standardized test. 
E) passage of more restrictive legislation and an auditing system.

Question 19

The PRC has been quickly adopted by both clients and research professionals.

Accepted Answer

A) True 
 B)False

Question 20

Most industry codes of ethics are for the purpose of self-regulating professionals' behavior.

Accepted Answer

A) True 
 B)False

Although they abound in other areas,codes of ethical behavior have yet to be proposed in the marketing research industry.

As the marketing research industry evolves,traditionalists question whether the challenges posed by ________ threaten to render the industry obsolete.

An annual publication that lists the top 25 global marketing research firms in the world is known as:

By the 1960s,marketing research not only had gained acceptance in organizations,but was recognized as important to firms' survival.

Respondent cooperation rates have gone down in the marketing research industry.

Field service firms specialize in collecting data and are full-service firms.

What does frugging refer to?

Charles Coolidge Parlin is the current president of the Marketing Research Association and started the PRC certification program.

A common ethical code among major associations is to ensure that respondents understand that they may elect to not participate in a research request.This code falls into the category of:

What was the significance of the years following the Industrial Revolution to the marketing research industry?

Full-service supplier firms:

Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers.

Which of the following is true regarding what the authors have to say about the percentage of respondents willing to participate in research surveys?

While there are many individual classes available for educating members of the marketing research profession,as of 2010,there are no masters programs offering a specialization in marketing research.

For more than a decade,________ has monitored industry trends,publishing an annual report on data provided to the industry in terms of what techniques are being used as well as what drives their use.

Marketing researcher certification,PRC,stands for:

Many limited-service firms specialize in some form of online research.

Some suggested remedies for some of the problems we see in the marketing research industry are:

The PRC has been quickly adopted by both clients and research professionals.

Most industry codes of ethics are for the purpose of self-regulating professionals' behavior.

Introduction to Marketing Research

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 2: The Marketing Research Industry

Although they abound in other areas,codes of ethical behavior have yet to be proposed in the marketing research industry.

As the marketing research industry evolves,traditionalists question whether the challenges posed by ________ threaten to render the industry obsolete.

An annual publication that lists the top 25 global marketing research firms in the world is known as:

By the 1960s,marketing research not only had gained acceptance in organizations,but was recognized as important to firms' survival.

Respondent cooperation rates have gone down in the marketing research industry.

Field service firms specialize in collecting data and are full-service firms.

What does frugging refer to?

Charles Coolidge Parlin is the current president of the Marketing Research Association and started the PRC certification program.

A common ethical code among major associations is to ensure that respondents understand that they may elect to not participate in a research request.This code falls into the category of:

What was the significance of the years following the Industrial Revolution to the marketing research industry?

Full-service supplier firms:

Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers.

Which of the following is true regarding what the authors have to say about the percentage of respondents willing to participate in research surveys?

While there are many individual classes available for educating members of the marketing research profession,as of 2010,there are no masters programs offering a specialization in marketing research.

For more than a decade,________ has monitored industry trends,publishing an annual report on data provided to the industry in terms of what techniques are being used as well as what drives their use.

Marketing researcher certification,PRC,stands for:

Many limited-service firms specialize in some form of online research.

Some suggested remedies for some of the problems we see in the marketing research industry are:

The PRC has been quickly adopted by both clients and research professionals.

Most industry codes of ethics are for the purpose of self-regulating professionals' behavior.

Introduction to Marketing Research

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters