Question 1

The memo of transmittal is used:

Accepted Answer

A) instead of delivering the document. 
B) to deliver the document. 
C) to deliver the document to a client outside the firm. 
D) to deliver the document within the firm. 
E) only when the document is transmitted electronically. 
A) instead of delivering the document. 
B) to deliver the document. 
C) to deliver the document to a client outside the firm. 
D) to deliver the document within the firm. 
E) only when the document is transmitted electronically.

Question 2

Appendices are necessary and would normally be placed in the front matter of the report.

Accepted Answer

A) True 
 B)False

Question 3

Online information is so prevalent and often common sense,so it is okay to use information from websites without referencing the information used.

Accepted Answer

A) True 
 B)False

Question 4

The letter of authorization,because it establishes the contractual relationship between the user and supplier firm,should always be included in the report immediately following the table of contents.It is NOT optional.

Accepted Answer

A) True 
 B)False

Question 5

A flow diagram is a type of line graph.

Accepted Answer

A) True 
 B)False

Question 6

Title pages should always have the Roman numeral "I" at the bottom of the page.

Accepted Answer

A) True 
 B)False

Question 7

Reporting the first two scores (or the bottom two scores)in a table is referred to as top-two box scores.

Accepted Answer

A) True 
 B)False

Question 8

Significant findings and recommendations from research are meaningless unless you can:

Accepted Answer

A) write them in a physically attractive final report. 
B) communicate them to your client. 
C) communicate them to your client in a way that your client knows what you have said. 
D) provide supporting documentation in your report's appendix. 
E) provide a detailed bibliography. 
A) write them in a physically attractive final report. 
B) communicate them to your client. 
C) communicate them to your client in a way that your client knows what you have said. 
D) provide supporting documentation in your report's appendix. 
E) provide a detailed bibliography.

Question 9

Which of the following examples may result in an unethical visual presentation of research findings?

Accepted Answer

A) if time is a variable,placing it on the horizontal axis 
B) eliminating the scales on an axis 
C) using a histogram rather than a pictogram 
D) illustrating how many respondents refused to answer the question as part of the visual 
E) making sure all parts of the scale are present 
A) if time is a variable,placing it on the horizontal axis 
B) eliminating the scales on an axis 
C) using a histogram rather than a pictogram 
D) illustrating how many respondents refused to answer the question as part of the visual 
E) making sure all parts of the scale are present

Question 10

Titles should be very brief because the main purpose of titles is to identify one report from another.

Accepted Answer

A) True 
 B)False

The memo of transmittal is used:

Appendices are necessary and would normally be placed in the front matter of the report.

Online information is so prevalent and often common sense,so it is okay to use information from websites without referencing the information used.

The letter of authorization,because it establishes the contractual relationship between the user and supplier firm,should always be included in the report immediately following the table of contents.It is NOT optional.

A flow diagram is a type of line graph.

Title pages should always have the Roman numeral "I" at the bottom of the page.

Reporting the first two scores (or the bottom two scores)in a table is referred to as top-two box scores.

Significant findings and recommendations from research are meaningless unless you can:

Which of the following examples may result in an unethical visual presentation of research findings?

Titles should be very brief because the main purpose of titles is to identify one report from another.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters

Exam 16: Writing the Research Report

The memo of transmittal is used:

Appendices are necessary and would normally be placed in the front matter of the report.

Online information is so prevalent and often common sense,so it is okay to use information from websites without referencing the information used.

The letter of authorization,because it establishes the contractual relationship between the user and supplier firm,should always be included in the report immediately following the table of contents.It is NOT optional.

A flow diagram is a type of line graph.

Title pages should always have the Roman numeral "I" at the bottom of the page.

Reporting the first two scores (or the bottom two scores)in a table is referred to as top-two box scores.

Significant findings and recommendations from research are meaningless unless you can:

Which of the following examples may result in an unethical visual presentation of research findings?

Titles should be very brief because the main purpose of titles is to identify one report from another.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters