Question 1

The written research report can be grouped into three sections,which are:

Accepted Answer

A) body,introduction,and ending. 
B) introduction,body,and end matter. 
C) executive summary,appendices,bibliography. 
D) front matter,body,and end matter. 
E) title page,executive summary,body. 
A) body,introduction,and ending. 
B) introduction,body,and end matter. 
C) executive summary,appendices,bibliography. 
D) front matter,body,and end matter. 
E) title page,executive summary,body.

Question 2

Which of the following is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not?

Accepted Answer

A) letter of transmittal 
B) letter of certification 
C) signed research proposal 
D) letter of authorization 
E) RFP 
A) letter of transmittal 
B) letter of certification 
C) signed research proposal 
D) letter of authorization 
E) RFP

Question 3

"Do demographic and lifestyle variables of your audience affect their perspective of your research?" is one question which should be asked after you have structured and/or written your research report.

Accepted Answer

A) True 
 B)False

Question 4

Limitations:

Accepted Answer

A) should be acknowledged but in the appendix. 
B) should be acknowledged,and a statement should be made as to how they impact the results. 
C) should not be acknowledged as they take credibility away from the findings. 
D) should not exist in a thorough report. 
E) should be included in the conclusions section of the report,if at all. 
A) should be acknowledged but in the appendix. 
B) should be acknowledged,and a statement should be made as to how they impact the results. 
C) should not be acknowledged as they take credibility away from the findings. 
D) should not exist in a thorough report. 
E) should be included in the conclusions section of the report,if at all.

Question 5

Which of the following is NOT a figure?

Accepted Answer

A) graph 
B) chart 
C) map 
D) picture 
E) table 
A) graph 
B) chart 
C) map 
D) picture 
E) table

Question 6

Familiarity with a client can change the researcher's recommendations.

Accepted Answer

A) True 
 B)False

Question 7

Rob is editing his latest marketing research report for a client outside his organization.He reads the following sentence to himself: "The performance of the investigation of the SCW that was conducted by the SEPG office showed the following end results for the 3LM." Which of the following stylistic suggestions was NOT violated?

Accepted Answer

A) changing tense unnecessarily 
B) use jargon sparingly 
C) use strong verbs 
D) use active voice 
E) eliminate extra words 
A) changing tense unnecessarily 
B) use jargon sparingly 
C) use strong verbs 
D) use active voice 
E) eliminate extra words

Question 8

It is often very helpful,when preparing the research report to:

Accepted Answer

A) use a #2 pencil. 
B) write for the common reader and answer all possible questions. 
C) assume the role of the reader and ask: "What's in it for me?" 
D) follow a previously written report carefully. 
E) make sure the report makes sense to you as the sender. 
A) use a #2 pencil. 
B) write for the common reader and answer all possible questions. 
C) assume the role of the reader and ask: "What's in it for me?" 
D) follow a previously written report carefully. 
E) make sure the report makes sense to you as the sender.

Question 9

A(n)________ is a totally objective visual in terms of how information is presented in the research report.

Accepted Answer

A) pie chart 
B) ethical visual 
C) 3-D figure 
D) truncated graph 
E) flow diagram 
A) pie chart 
B) ethical visual 
C) 3-D figure 
D) truncated graph 
E) flow diagram

Question 10

Plagiarism is derived from a Latin word for:

Accepted Answer

A) paper taking. 
B) plain theft. 
C) kidnapping a Roman citizen's slave. 
D) kidnapping paper thoughts. 
E) copying others' words. 
A) paper taking. 
B) plain theft. 
C) kidnapping a Roman citizen's slave. 
D) kidnapping paper thoughts. 
E) copying others' words.

Question 11

The marketing research report may be the only part of the project that a client sees.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a violation of general guidelines for headings?

Accepted Answer

A) A heading introduces a change of topic. 
B) Headings are topic sections under subheadings. 
C) Headings should be in the form of a question. 
D) Headings serve as visual sign-posts. 
E) Kinds of heading should be chosen based on the writer's purpose. 
A) A heading introduces a change of topic. 
B) Headings are topic sections under subheadings. 
C) Headings should be in the form of a question. 
D) Headings serve as visual sign-posts. 
E) Kinds of heading should be chosen based on the writer's purpose.

Question 13

The title page does NOT include which of the following?

Accepted Answer

A) the title 
B) the organization/person(s)for whom the report has been prepared 
C) the organization/person(s)who prepared the report 
D) date of submission 
E) method of transmittal 
A) the title 
B) the organization/person(s)for whom the report has been prepared 
C) the organization/person(s)who prepared the report 
D) date of submission 
E) method of transmittal

Question 14

Which of the following refers to the principles that determine how scientific investigation tools are deployed and interpreted?

Accepted Answer

A) method 
B) methodology 
C) procedural detail 
D) body 
E) scientific reasoning 
A) method 
B) methodology 
C) procedural detail 
D) body 
E) scientific reasoning

Question 15

Which of the following identify exact values?

Accepted Answer

A) tables 
B) pictures 
C) maps 
D) graphs 
E) pie charts 
A) tables 
B) pictures 
C) maps 
D) graphs 
E) pie charts

Question 16

Cameron has just finished reading the written report his assistant,Grace,completed for an important client in the computer industry.Cameron thinks that the wording "just doesn't sound like Grace" and that he has read the material somewhere before.During an Internet search,Cameron discovers a report that a rival company wrote several years ago for another client in the computer industry.Grace has lifted entire paragraphs from the rival's report and placed them in her own.When confronted with the evidence,Grace doesn't understand "the big deal.It's just the Internet.They wouldn't have put it on a website if they didn't want us to use it." Which of the following statements about plagiarism would best refute Grace's claims?

Accepted Answer

A) Plagiarism comes from the Latin word meaning to kidnap a Roman citizen's slave. 
B) APA gives guidelines for documenting websites. 
C) The Internet is not public domain. 
D) Plagiarism can get you fired. 
E) Plagiarism is unethical. 
A) Plagiarism comes from the Latin word meaning to kidnap a Roman citizen's slave. 
B) APA gives guidelines for documenting websites. 
C) The Internet is not public domain. 
D) Plagiarism can get you fired. 
E) Plagiarism is unethical.

Question 17

A ________ may distort data by multiplying the values by the width and the height.

Accepted Answer

A) pie chart 
B) mislabeled scale 
C) 3-D figure 
D) truncated graph 
E) flow diagram 
A) pie chart 
B) mislabeled scale 
C) 3-D figure 
D) truncated graph 
E) flow diagram

Question 18

A reference page or endnotes (if appropriate)should precede the appendix.

Accepted Answer

A) True 
 B)False

Question 19

An online report writing tool is provided by the text's authors because report preparation is so critical to the marketing researcher.

Accepted Answer

A) True 
 B)False

Question 20

A letter of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Accepted Answer

A) True 
 B)False

The written research report can be grouped into three sections,which are:

Which of the following is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not?

"Do demographic and lifestyle variables of your audience affect their perspective of your research?" is one question which should be asked after you have structured and/or written your research report.

Limitations:

Which of the following is NOT a figure?

Familiarity with a client can change the researcher's recommendations.

It is often very helpful,when preparing the research report to:

A(n)________ is a totally objective visual in terms of how information is presented in the research report.

Plagiarism is derived from a Latin word for:

The marketing research report may be the only part of the project that a client sees.

Which of the following is a violation of general guidelines for headings?

The title page does NOT include which of the following?

Which of the following refers to the principles that determine how scientific investigation tools are deployed and interpreted?

Which of the following identify exact values?

A ________ may distort data by multiplying the values by the width and the height.

A reference page or endnotes (if appropriate)should precede the appendix.

An online report writing tool is provided by the text's authors because report preparation is so critical to the marketing researcher.

A letter of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters

Exam 16: Writing the Research Report

The written research report can be grouped into three sections,which are:

Which of the following is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not?

"Do demographic and lifestyle variables of your audience affect their perspective of your research?" is one question which should be asked after you have structured and/or written your research report.

Limitations:

Which of the following is NOT a figure?

Familiarity with a client can change the researcher's recommendations.

It is often very helpful,when preparing the research report to:

A(n)________ is a totally objective visual in terms of how information is presented in the research report.

Plagiarism is derived from a Latin word for:

The marketing research report may be the only part of the project that a client sees.

Which of the following is a violation of general guidelines for headings?

The title page does NOT include which of the following?

Which of the following refers to the principles that determine how scientific investigation tools are deployed and interpreted?

Which of the following identify exact values?

A ________ may distort data by multiplying the values by the width and the height.

A reference page or endnotes (if appropriate)should precede the appendix.

An online report writing tool is provided by the text's authors because report preparation is so critical to the marketing researcher.

A letter of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters