Exam 8: Innovation and New Product Development

________ is the category of B2B products that refers to the products an organization uses in its daily operations.

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

Burger King developed a new french fry to compete with McDonald's fry-considered the world's best.Burger King's specifications included that the crunch would last for seven or more chews.The product failed because consumers did not like the fry as much as McDonald's fry.Burger King did not ________ the idea for both technical and commercial value.

Marketers classify innovations into three categories based on their degree of newness.Explain these categories,identifying the role the consumer has in each.

Which of the following is the best example of a durable good?

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

Which of the following statements about the adopter categories is true?

________ is the degree to which consumers find a new product or its use difficult to understand.

A product has three distinct layers.The second layer is the ________,which is the physical good or delivered service.

Change happens quickly when a process reaches the moment of critical mass,which is called the ________.

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies,even though it was not on her shopping list.For Camille,Twinkies are an example of a(n)________.

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

The last stage in the new product development process is ________.

Marketers would be most likely to use a focus group in which stage of new product development?

In most companies,________ is a well-defined and systematic approach to innovation.

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.

________ are a form of product that are essentially intangible.

MRO products are goods that businesses use for ________.

We consume ________ in the short term rather than the long term.