Exam 9: Product II: Product Strategy,branding,and Product Management

Kitchen dishcloths are often difficult to rinse clean and typically dry slowly.A company developed a disposable kitchen cloth that rinses easily and dries quickly.Because this is a new product to the market,it can be said to be in the ________ stage of its product life cycle.

An alternative to a two-way stretch is ________,adding more items within the present range of the line.

Which of the following statements about brand equity is NOT true?

It is most accurate to say that total quality management firms believe that it is the responsibility of ________ employees to serve the needs of customers.

Brand managers may push too hard with coupons or other price incentives to the point that customers will refuse to buy the product without these promotions.

Which of the following is true of the Universal Product Code (UPC)?

Which of the following is a management philosophy that focuses on satisfying customers through empowering employees to be an active part of continuous quality improvement?

In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness?

Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups.This is an example of ________.

The final stage in the product life cycle is ________.

Arm & Hammer began as a producer of baking soda.Now the company manufactures detergents,deodorants,and fabric softeners under the Arm & Hammer brand name.Arm & Hammer uses a ________ strategy.

A family brand strategy is also called a(n)________ strategy.

Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?

Colgate-Palmolive replaced its brand management structure with a product category management structure.A manager who had once managed Colgate toothpaste now manages all of the company's dental products.Under Colgate's new system,a product category manager would have ________.

Which of the following is NOT necessary for a product-related objective to be effective?

What is the most logical explanation that retailers carry private-label brands?

Marketers should consider the packaging of other brands within the category when designing their brand's packaging.

Practically every brand of soft drink ever made is available at Mom's Soda Shop;regional beverages from around the world can be purchased at the retailer's web site.The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it.The retailer's ________ is all types of soft drinks.

What is ingredient branding? Why would manufacturers want to engage in ingredient branding?

When large companies undertake new-product development,they typically enlist specialists in different areas to create a ________ within the organization.