Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

Rack jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

In a ________,two or more companies at the same channel level join together to develop a new marketing opportunity.

Which of the following is in place when a producer,dealer,wholesaler,retailer,or customer interacts with more than one type of channel?

Through the practice of insourcing,a company brings in an external company to run its ________.

A restaurant that features a serve-yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Conventional distribution channels consist of one or more ________ producers,wholesalers,and retailers.

Through a process of ________,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

Which of the following is NOT a true statement about conventional marketing systems?

How can a company benefit from just in time inventory techniques?

The producer-retailer-consumer channel is ________.

How can a firm benefit from participating in a horizontal marketing system?

Which of the following is another name for the channel leader?

A retailer cooperative is a form of a(n)________ vertical marketing system (VMS).

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity,they are forming a horizontal marketing system.

The owner of a grocery store wants to have non-food items delivered,priced,displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands--no more and no less?