Exam 1: Defining Marketing for the 21st Century

________ can be seen as the development,design,and implementation of marketing programs,processes,and activities that recognizes the breadth and interdependencies of their effects.

The selling concept holds that consumers will favor those products that offer the most quality,performance,or innovative features.

In most companies,marketing should focus on the customer and other departments should focus on the business itself.

Value marketing is the "art and science of choosing target markets and getting,keeping,and growing customers through creating,delivering,and communicating superior customer value."

Companies address needs by putting forth a(n)________,a set of benefits that they offer to customers to satisfy their needs.

Marketers often use the term ________ to cover various groupings of customers.

The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses.Consider what consumers have today that they didn't have yesterday.As indicated in the chapter,what would appear on such a list?

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps.The four Ps are characterized as being ________.

The ________ concept holds that consumers and businesses,if left alone,will ordinarily not buy enough of the organization's products.

________ are basic human requirements;________ are the ways in which we satisfy those requirements,and they are shaped by our society.

Discuss the eight demand states with respect to bifocal lenses for glasses.

Many countries have ________ industries to create greater competition and growth opportunities.

When Jack purchases his air-conditioning unit in the winter to avoid the high prices found in the summer,he is exhibiting ________ demand.

Discuss how companies can use the Internet to build their brands.Give an example of a company that has done so.

A social definition of marketing says ________.

Companies selling mass consumer goods and services such as soft drinks,cosmetics,air travel,and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

In business markets,advertising can play a role,but a stronger role may be played by the sales force,________,and the company's reputation for reliability and quality.

Companies that adopt and employ the marketing concept switch from being solely product centered to being more ________ centered.

The most formal definition of marketing is ________.

Much of a brand's strength in consumer markets depends on ________.