Exam 6: Analyzing Consumer Markets

Explain the differences between a role and status.

Which of the following would be the best illustration of a subculture?

The family of procreation includes one's parents and siblings.

Marketers who target consumers on the basis of their ________ believe that,with appeals to people's inner selves,they can influence purchase behavior.

A(n)________ puts people into a frame of mind: liking or disliking an object,moving toward or away from it.

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision,the marketer is using ________.

When Mark went to college he had a burning desire to join a social fraternity;for Mark,this would be an example of an aspirational group.

When a consumer makes the final decision on which brand to buy,he or she selects a brand from the ________ set.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each.Which of the following would be considered to be an experiential information source?

With the ________ heuristic,the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.

The behavior people exhibit as they pass through certain life-cycle stages,such as becoming a parent,is largely fixed and does not change over time.

Social classes differ in media preferences,with upper-class consumers often preferring ________ and books and lower-class consumers often preferring television.

Prospect theory maintains that consumers frame decision alternatives in terms of gains and losses according to a value function.

Repeated exposures to information provide greater opportunity for processing and thus the potential for stronger associations.

Memory can often be reconstructive,meaning that consumers may remember an experience differently after the fact due to intervening factors or other events.

What are the five stages of the consumer buying process?

Consumption may be shaped by ________ (such as marriage,childbirth,or divorce).

How is the expectancy-value model used in the evaluation of alternatives as a consumer engages in a buying process?

Consumers often choose and use brands that have a brand personality that is matched to the consumer's ________ (how one would like to view oneself).

Divorce is an example of a critical life event that impacts a consumer's behavior.