Exam 19: Managing Personal Communications:

All companies need to consider and evaluate e-marketing and e-purchasing opportunities.Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness.Ease of use breaks down into three attributes: The Web site downloads quickly;the first page is easy to understand;and ________.

Selling increasingly calls for teamwork and the support of others.Aside from the actual salesperson,who else is on this team?

Time on the Web makes up roughly ________ of total U.S.consumer media time.

Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of the offer's applicability.An example of such "right moment" timing would be ________.

Of the seven Cs of effective Web design,community refers to how the site enables user-to-user communication.

You work for a company that "manages its customers" as much as it "manages its products," and whose focus is on providing value to their customers.This firm is practicing what form of marketing?

One of the newest trends is "content-target advertising," which links ads to keyword searches by consumers.

Communication researchers see society as consisting of ________,small groups whose members interact frequently and whose closeness facilitates effective communication but also insulates them from new ideas.

Today many companies are not trying to seek an immediate sale,but rather to build a ________ supplier-customer relationship.

Visitors to a Web site will judge a site's performance on its ease of use and on the Internet service provider.

Online advertising is estimated to grow to ________ of global ad spending by 2009.

In which step is the salesperson "telling the story" of his product or service?

To attract top-quality sales reps,a company must develop an attractive compensation package.What are the four components of sales-force compensation?

Catalog marketing is big business-about 71% of Americans shop from home using catalogs.One of the factors in the success of a catalog business for a company is in ________.

According to the Pew Internet and American Life Project,31% of U.S.adults make up a highly uniform group of elite technology users.

A microsite is a limited area on the Web managed and paid for by an external advertiser/company.

Response rates typically overstate a direct-mail campaign's long-term impact.

________ compensation receives more emphasis in jobs where sales are cyclical or depend on individual initiative.

Telemarketing is the use of the telephone and call centers to attract prospects,sell to existing customers,and provide service by taking orders and answering questions.

A(n)________ is a limited area on the Web managed and paid for by an external advertisers/company.