Exam 22: Managing a Holistic Marketing Organization

________ is the importance of meeting humanity's needs without harming future generations.

The purpose of annual-plan control is to ________.

________ is studying "best practice companies" to improve performance.

Although it's necessary to be customer oriented,it's not enough.The organization must also be ________.

Some experts believe that the positive impact on a brand from cause-related marketing may be lessened by __________.

There is some controversy about including traceable common costs in profitability analysis because it lumps together costs that would and would not change with the scale of the marketing activity.

Sometimes a market share decline is deliberately engineered to improve profits.

Define marketing implementation.

Strategy addresses the ________ and the _________ of marketing activities.

A company selling in a national market often organizes its sales force along ________ lines.

Companies must adopt and disseminate a written code of ethics,build a company tradition of ethical behavior,and hold their people fully responsible for observing ethics and legal guidelines if they wish to demonstrate ethical behavior.

The actual success of the social marketing program should be evaluated in terms of the program objectives.

The main drawback to the ________ is that it is costly and often creates conflicts.

Characterize the functional organization of a marketing department in terms of its structure,advantages,and disadvantages.

P&G cites a number of advantages to a category-management structure.This new scheme is designed to ensure that _________.

Market leaders tend to miss trends when they are risk adverse,obsessed about protecting their existing markets and physical resources,and more interested in ________ than innovation.

An advantage of the product- and brand-management system is that product and brand managers cause the company to focus on building market share rather than on building customer relationships.

________ is done by a nonprofit or government organization to further a cause.

________ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives.

A _________ is an examination of a company's marketing environment,objectives,strategies,and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.