Question 1

Using the push strategy is most appropriate when ________.

Accepted Answer

A) consumers are able to perceive differences between brands 
B) the product being sold is an impulse item 
C) there is high brand loyalty for the product 
D) the product is a high involvement purchase 
E) consumers choose the brand before they go to the store 
A) consumers are able to perceive differences between brands 
B) the product being sold is an impulse item 
C) there is high brand loyalty for the product 
D) the product is a high involvement purchase 
E) consumers choose the brand before they go to the store

Question 2

Briefly explain the various service outputs that marketing channels produce.

Accepted Answer

Channels produce five service outputs: (

Question 3

A manufacturer is using legitimate power when it ________.

Accepted Answer

A) requests a behavior that is warranted under the selling contract 
B) threatens to withdraw a resource or terminate a relationship 
C) offers intermediaries an extra benefit for performing specific acts or functions 
D) makes the intermediaries sell more of a particular product by offering rewards 
E) sells more products by making use of its reputation in the market 
A) requests a behavior that is warranted under the selling contract 
B) threatens to withdraw a resource or terminate a relationship 
C) offers intermediaries an extra benefit for performing specific acts or functions 
D) makes the intermediaries sell more of a particular product by offering rewards 
E) sells more products by making use of its reputation in the market

Question 4

Eureka Forbes,an Asian consumer appliances company,sells its vacuum cleaners through door-to door sales.This allows the company to obtain a high conversion ratio.Comment on the length of the channel in the case of Eureka Forbes' vacuum cleaners.

Accepted Answer

The company is using a zero-le

Question 5

The flow of materials to refurbish products for resale constitutes a reverse flow.

Accepted Answer

A) True 
 B)False

Question 6

Exxon Consulting,works as an agent on behalf of business consumers to collect information on various industrial products.When faced with buying decisions,businesses can approach Exxon to obtain detailed information on the various options available to them.The company earns revenue by selling such information to various customers.Marten Consulting can be called a(n)________.

Accepted Answer

A) intermediary 
B) market maker 
C) customer community 
D) third party arbitrator 
E) informant 
A) intermediary 
B) market maker 
C) customer community 
D) third party arbitrator 
E) informant

Question 7

Which of the following terms refers to the add-on services,such as credit,delivery,installation,and repairs,provided by a marketing channel?

Accepted Answer

A) service backup 
B) product accessories 
C) external products 
D) product variety 
E) service extensions 
A) service backup 
B) product accessories 
C) external products 
D) product variety 
E) service extensions

Question 8

Members of a marketing channel perform several types of functions.Provide three examples of these functions in the context of a publishing company that publishes books and magazines.

Accepted Answer

The storage and movement of books from t

Question 9

A direct marketing channel is a ________.

Accepted Answer

A) one-level channel 
B) two-level channel 
C) zero-level channel 
D) three-level channel 
E) reverse-flow channel 
A) one-level channel 
B) two-level channel 
C) zero-level channel 
D) three-level channel 
E) reverse-flow channel

Question 10

Altrudex,Inc. ,is involved in the manufacture,distribution,and sale of consumer electronics.The company sources over half the products it sells from companies it partly or wholly owns.It also owns a large retail chain and sells its products through them.What marketing system is Altrudex using?

Accepted Answer

The company is using a corpora

Question 11

Armon Apparels designs,manufactures,and distributes athletic apparel and accessories for men and women.The company has only nine distributors across Asia.These distributors control a region-wide network of 300 retailers.The company does not sell its products through other channels.This is an example of ________ distribution.

Accepted Answer

A) selective 
B) intensive 
C) exclusive 
D) internal 
E) passive 
A) selective 
B) intensive 
C) exclusive 
D) internal 
E) passive

Question 12

Gurdip Stores operates as a low price retailer.It offers home fashion products,such as wall decor,frames,candles,bath and bedding products,furniture,home accents,and kitchen products.The firm has showrooms and retail stores across Asia.Customers can buy products in three different ways: (1)they can place orders online and have the products shipped to their homes; (2)they can buy directly from the showrooms and retail outlets;or (3)they can place orders online and pick them up from the nearest showroom.What are the benefits that Gurdip Stores could achieve by using various channels to sell to customers?

Accepted Answer

The company can increase its sales by ta

Question 13

A(n)________ vertical marketing system combines successive stages of production and distribution under single ownership.

Accepted Answer

A) corporate 
B) administered 
C) contractual 
D) regulatory 
E) controlled 
A) corporate 
B) administered 
C) contractual 
D) regulatory 
E) controlled

Question 14

Retailer cooperatives allow nonmember retailers to buy through them and share the profits.

Accepted Answer

A) True 
 B)False

Question 15

HP is strengthening its support infrastructure with a call center that can be accessed from 30 Indian cities through a toll-free number.Its 239 authorized service centers provide support coverage across 80 cities through 760 trained engineers.These special benefits refer to which of the following service outputs?

Accepted Answer

A) good service backup 
B) large product variety 
C) spatial convenience 
D) large lot size 
E) short waiting time 
A) good service backup 
B) large product variety 
C) spatial convenience 
D) large lot size 
E) short waiting time

Question 16

National Beverage Corp.produces and distributes a wide range of beverages.It offers a selection of flavored soft drinks,juices,sparkling waters,energy drinks,nutritionally-enhanced waters,and other specialty beverages.What distribution strategy will be most suitable for the company's products?

Accepted Answer

The company has to use intensive distrib

Question 17

In a retailer cooperative,________.

Accepted Answer

A) profits are equally divided among members 
B) members plan their advertising jointly 
C) nonmembers cannot buy through the co-op 
D) members rely on distribution programming 
E) members standardize their selling practices 
A) profits are equally divided among members 
B) members plan their advertising jointly 
C) nonmembers cannot buy through the co-op 
D) members rely on distribution programming 
E) members standardize their selling practices

Question 18

Which of the following is a major disadvantage of using the Internet as a marketing channel?

Accepted Answer

A) It is less effective for complex products. 
B) It lacks convenience and practicality. 
C) It cannot be used to reach a wide audience. 
D) It is considered expensive. 
E) It causes the company to lose direct contact with customers. 
A) It is less effective for complex products. 
B) It lacks convenience and practicality. 
C) It cannot be used to reach a wide audience. 
D) It is considered expensive. 
E) It causes the company to lose direct contact with customers.

Question 19

Briefly explain the various levels of marketing channels.

Accepted Answer

A zero-level channel,also called a direc

Question 20

An intensive distribution strategy serves well for ________.

Accepted Answer

A) premium cars 
B) commercial trucks 
C) private label products 
D) industrial equipment 
E) newspapers 
A) premium cars 
B) commercial trucks 
C) private label products 
D) industrial equipment 
E) newspapers

Using the push strategy is most appropriate when ________.

Briefly explain the various service outputs that marketing channels produce.

A manufacturer is using legitimate power when it ________.

Eureka Forbes,an Asian consumer appliances company,sells its vacuum cleaners through door-to door sales.This allows the company to obtain a high conversion ratio.Comment on the length of the channel in the case of Eureka Forbes' vacuum cleaners.

The flow of materials to refurbish products for resale constitutes a reverse flow.

Which of the following terms refers to the add-on services,such as credit,delivery,installation,and repairs,provided by a marketing channel?

Members of a marketing channel perform several types of functions.Provide three examples of these functions in the context of a publishing company that publishes books and magazines.

A direct marketing channel is a ________.

Altrudex,Inc. ,is involved in the manufacture,distribution,and sale of consumer electronics.The company sources over half the products it sells from companies it partly or wholly owns.It also owns a large retail chain and sells its products through them.What marketing system is Altrudex using?

A(n)________ vertical marketing system combines successive stages of production and distribution under single ownership.

Retailer cooperatives allow nonmember retailers to buy through them and share the profits.

National Beverage Corp.produces and distributes a wide range of beverages.It offers a selection of flavored soft drinks,juices,sparkling waters,energy drinks,nutritionally-enhanced waters,and other specialty beverages.What distribution strategy will be most suitable for the company's products?

In a retailer cooperative,________.

Which of the following is a major disadvantage of using the Internet as a marketing channel?

Briefly explain the various levels of marketing channels.

An intensive distribution strategy serves well for ________.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters

Exam 15: Designing and Managing Marketing Channels and Value Networks

Using the push strategy is most appropriate when ________.

Briefly explain the various service outputs that marketing channels produce.

A manufacturer is using legitimate power when it ________.

Eureka Forbes,an Asian consumer appliances company,sells its vacuum cleaners through door-to door sales.This allows the company to obtain a high conversion ratio.Comment on the length of the channel in the case of Eureka Forbes' vacuum cleaners.

The flow of materials to refurbish products for resale constitutes a reverse flow.

Which of the following terms refers to the add-on services,such as credit,delivery,installation,and repairs,provided by a marketing channel?

Members of a marketing channel perform several types of functions.Provide three examples of these functions in the context of a publishing company that publishes books and magazines.

A direct marketing channel is a ________.

Altrudex,Inc. ,is involved in the manufacture,distribution,and sale of consumer electronics.The company sources over half the products it sells from companies it partly or wholly owns.It also owns a large retail chain and sells its products through them.What marketing system is Altrudex using?

A(n)________ vertical marketing system combines successive stages of production and distribution under single ownership.

Retailer cooperatives allow nonmember retailers to buy through them and share the profits.

National Beverage Corp.produces and distributes a wide range of beverages.It offers a selection of flavored soft drinks,juices,sparkling waters,energy drinks,nutritionally-enhanced waters,and other specialty beverages.What distribution strategy will be most suitable for the company's products?

In a retailer cooperative,________.

Which of the following is a major disadvantage of using the Internet as a marketing channel?

Briefly explain the various levels of marketing channels.

An intensive distribution strategy serves well for ________.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters