Exam 15: Designing and Managing Marketing Channels and Value Networks

Identify the channel function that constitutes both backward and forward flow.

Flash Designs is an apparel manufacturing company and has adopted a franchising model to distribute and sells its garments.The company recently received complaints from a particular franchisee that another competing franchisee was infringing on its territory.What type of conflict is this?

A manufacturer offers its intermediaries an extra benefit for performing a promotional activity.This is an example of the use of ________ power.

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

Manufacturers can obtain greater control over the selling process by using a sales agency.

Which of the following entities in the marketing channel is a merchant?

Companies should first think of the target market and then design the supply chain backward from that point.This strategy is called ________.

Explain the concept of a value network.

Total Beverages,a maker of fruit juices and health drinks,recently launched a new brand of packaged drinking water called AquaPure.In order to induce distributors to carry the product,Total offers all its intermediaries a free refrigerator to store bottles of AquaPure.This is an example of a ________.

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?

Early buyers might be willing to pay for high-value-added channels,but later buyers will switch to lower-cost channels.

Channel power is the ability to alter channel members' behavior so they take actions they would not have taken otherwise.

Which of the following is an example of a brick-and-click company?

A producer must modify its channel design and arrangements if ________.

Crafted Jewels is a jewelry manufacturer that sells its designs to various jewelry retailers.The retailers often complain that the company's online store acts as a competitor and reduces their profitability.What type of conflict is this? Briefly explain.

True Value is a retailer-owned cooperative with over 4,000 independent retail locations worldwide.Members of True Value own their individual stores and operate independently.True Value helps its members procure materials at a low cost.What kind of a marketing system is True Value? Explain briefly.

A marketing channel overcomes the time,place,and possession gaps that separate goods and services from those who need or want them.

A conventional marketing channel includes the producer,wholesalers,and retailers acting as a unified system.

In a ________ marketing system,two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

Alcart Solutions is a large distributor of Aldor phones in China.The company distributes products to various retailers in Asia.Recently Aldor received several complaints from its retailers that their orders are not delivered on time.They also complain that Alcart offers preferential treatment to some of the other retailers in the region.This is an example of ________ conflict.