Exam 16: Managing Retailing,wholesaling,and Logistics

JGB manufactures the K-Nine brand of dog food that is carried in supermarkets across the country.The company has always used wholesalers instead of selling directly to the retailers.However,recently,the sales team at JGB has noticed that wholesalers don't aggressively promote JGB's product line.They often don't carry enough inventory and therefore don't fill customers' orders fast enough.However,the marketing team insists that the wholesaling route is the best.What reasons can the marketing team offer to justify this?

Retailing includes all the activities involved in selling goods or services directly to final consumers.

Most companies today are trying to increase the order-to-payment cycle.

Which of the following is an example of direct selling?

What pressures are wholesaler-distributors facing?

Inventory cost increases at an accelerating rate as the customer-service level approaches 100 percent.

Which of the following is a benefit of franchising for franchisees?

Consumers now receive sales offers through direct-mail letters and catalogs,television,cell phones,and the Internet.The non-store based retailers are taking business away from store-based retailers.

Private label or store brands are also known as generics.

Electronic shelf labeling allows retailers to check inventory levels instantaneously.

___________ often help retailers improve their operations by training sales clerks,helping with store layouts and displays,and setting up accounting and inventory-control systems.

Companies who sell products door-to-door or at home sales parties are engaging in ________.

Discount stores that try to keep prices as low as possible are more likely to function using ________ operations.

The elapsed time between an order's receipt,delivery,and payment is called the ________.

If setup costs are high,the manufacturer can produce the item often,and the average cost per item is stable and equal to the running costs.

Jane runs a small grocery store.As there are only few customers,the store does not require to stock goods in large quantities.Explain why sourcing products from a wholesaler will be beneficial for Jane.

Which of the following is an example of a limited-service retailer?

Imagine that you are in charge of creating a distinctive store atmosphere at a clothing retailer.What can you do to make your store stand out in the customer experience?

A ________ is wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.

Full-service retailers generally have the lowest costs of all retail types.