Question 1

E&OE wants to minimize inventory costs as far as possible.Explain one way by which it can achieve a near-zero inventory.

Accepted Answer

Student answers may vary.
Manufacturers

Question 2

Some retailers have not only defined their target markets quite well,but are also slicing the market into finer segments and introducing new lines of stores to provide a more relevant set of offerings to exploit niche markets.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of retailing generally entails the highest costs?

Accepted Answer

A) full-service 
B) self-service 
C) limited-selection 
D) limited service 
E) self-selection 
A) full-service 
B) self-service 
C) limited-selection 
D) limited service 
E) self-selection

Question 4

Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?

Accepted Answer

A) product quality 
B) the shopping experience 
C) product range 
D) pricing 
E) the retailer's reputation 
A) product quality 
B) the shopping experience 
C) product range 
D) pricing 
E) the retailer's reputation

Question 5

Electronic shopping is a form of direct marketing.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a prepurchase service offered by retailers?

Accepted Answer

A) accepting orders over the telephone 
B) shipping the product 
C) delivery to the customer's doorstep 
D) general information 
E) interior decoration of the retail outlet 
A) accepting orders over the telephone 
B) shipping the product 
C) delivery to the customer's doorstep 
D) general information 
E) interior decoration of the retail outlet

Question 7

Because shelf space is scarce,many supermarkets now charge a ________ for accepting a new brand,to cover the cost of listing and stocking it.

Accepted Answer

A) retainer 
B) slotting fee 
C) residual fee 
D) contingent fee 
E) royalty 
A) retainer 
B) slotting fee 
C) residual fee 
D) contingent fee 
E) royalty

Question 8

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.

Accepted Answer

A) mixed markup,high-volume 
B) low-volume,mixed markup 
C) low-volume,low-markup 
D) high-volume,low-markup 
E) high-markup,lower-volume 
A) mixed markup,high-volume 
B) low-volume,mixed markup 
C) low-volume,low-markup 
D) high-volume,low-markup 
E) high-markup,lower-volume

Question 9

Through ______________,wholesalers' sales forces help manufacturers reach many small business customers at a relatively low cost.

Accepted Answer

A) selling and promoting 
B) buying and assortment building 
C) warehousing 
D) risk bearing 
E) transportation 
A) selling and promoting 
B) buying and assortment building 
C) warehousing 
D) risk bearing 
E) transportation

Question 10

The gross margin on a product bears a direct relation to the direct product profit.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an example of retailing?

Accepted Answer

A) Dylan's sends catalogs to retail,industrial,and institutional customers. 
B) SEZ U Inc.sells a limited line of fast-moving goods to small retailers for cash. 
C) BEL Inc.sells FMCG goods to merchant wholesalers and distributors. 
D) Praxis International sells products to consumers directly through the Internet. 
E) Hub Styles procures its raw materials directly from farmers in the region. 
A) Dylan's sends catalogs to retail,industrial,and institutional customers. 
B) SEZ U Inc.sells a limited line of fast-moving goods to small retailers for cash. 
C) BEL Inc.sells FMCG goods to merchant wholesalers and distributors. 
D) Praxis International sells products to consumers directly through the Internet. 
E) Hub Styles procures its raw materials directly from farmers in the region.

Question 12

Electronic shopping is a type of ________.

Accepted Answer

A) direct selling 
B) network marketing 
C) multilevel selling 
D) corporate selling 
E) direct marketing 
A) direct selling 
B) network marketing 
C) multilevel selling 
D) corporate selling 
E) direct marketing

Question 13

List some recent trends in retailing.

Accepted Answer

The recent trends in retail include the

Question 14

The network marketing sales system works by recruiting independent businesspeople who act as distributors.

Accepted Answer

A) True 
 B)False

Question 15

Featuring exclusive national brands that are not available at competing retailers is a way of generating consumer interest in a retailer.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an example of a private carrier?

Accepted Answer

A) MET is a transporter that operates only in the Southeast Asian region and charges fixed prices. 
B) BCL is a family firm that owns only three trucks,but takes small orders for transport. 
C) VTV owns a fleet of trucks and transports goods for any client for a fee. 
D) COM is a shipping firm that transports goods by road and rail across Malaysia. 
E) BEL Inc.manufactures parts for cars and transports its products to customers itself. 
A) MET is a transporter that operates only in the Southeast Asian region and charges fixed prices. 
B) BCL is a family firm that owns only three trucks,but takes small orders for transport. 
C) VTV owns a fleet of trucks and transports goods for any client for a fee. 
D) COM is a shipping firm that transports goods by road and rail across Malaysia. 
E) BEL Inc.manufactures parts for cars and transports its products to customers itself.

Question 17

List the four categories of non-store retailing and briefly explain each.

Accepted Answer

Although the overwhelming bulk of goods

Question 18

Over the past three years,skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online.E&OE has always cultivated an exclusive upscale image,and the management feels that shifting to the online route will only harm the brand image and sales in the long run.How can E&OE encourage customers to frequent its stores?

Accepted Answer

Student answers may vary.
E&OE can offer

Question 19

A retailer cooperative is a retail firm that is owned by its customers.

Accepted Answer

A) True 
 B)False

Question 20

Through ______________,wholesalers finance customers by granting credit,and finance suppliers by ordering early and paying bills on time.

Accepted Answer

A) selling and promoting 
B) buying and assortment building 
C) financing 
D) risk bearing 
E) transportation 
A) selling and promoting 
B) buying and assortment building 
C) financing 
D) risk bearing 
E) transportation

Exam 16: Managing Retailing,wholesaling,and Logistics

E&OE wants to minimize inventory costs as far as possible.Explain one way by which it can achieve a near-zero inventory.

Some retailers have not only defined their target markets quite well,but are also slicing the market into finer segments and introducing new lines of stores to provide a more relevant set of offerings to exploit niche markets.

Which of the following types of retailing generally entails the highest costs?

Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?

Electronic shopping is a form of direct marketing.

Which of the following is a prepurchase service offered by retailers?

Because shelf space is scarce,many supermarkets now charge a ________ for accepting a new brand,to cover the cost of listing and stocking it.

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.

Through ______________,wholesalers' sales forces help manufacturers reach many small business customers at a relatively low cost.

The gross margin on a product bears a direct relation to the direct product profit.

Which of the following is an example of retailing?

Electronic shopping is a type of ________.

List some recent trends in retailing.

The network marketing sales system works by recruiting independent businesspeople who act as distributors.

Featuring exclusive national brands that are not available at competing retailers is a way of generating consumer interest in a retailer.

Which of the following is an example of a private carrier?

List the four categories of non-store retailing and briefly explain each.

A retailer cooperative is a retail firm that is owned by its customers.

Through ______________,wholesalers finance customers by granting credit,and finance suppliers by ordering early and paying bills on time.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters