Exam 6: Analyzing Consumer Markets

________ assumed that the psychological forces shaping people's behavior are largely unconscious,and that a person cannot fully understand his or her own motivations.

Social classes differ in media preferences,with upper-class consumers often preferring ________ and lower-class consumers often preferring television.

With respect to a consumer buying situation that involves variety-seeking behavior,the market leader generally encourages variety seeking by offering lower prices or deals.

Luxury-goods distributors for Hermés and Kenzo find their markets growing dramatically because of the change in ________.

What does the learning theory teach marketers about demand for products?

________ is the process by which we select,organize,and interpret information inputs to create a meaningful picture of the world.

The associative network memory model views long-term memory as ________.

The milder information search state where a person simply becomes more receptive to information about a product is called ________.

A(n)________ group is one whose values or behavior an individual rejects.

With respect to consumer decision making,the ________ is the set of strong contenders from which one will be chosen as a supplier of a good or service.

As Rita scans the yellow pages section of her phone book looking for a florist,she sees several other products and services advertised.Though interesting on first glance,she quickly returns to her primary task of finding a florist.The items that distracted her from her initial search were most likely stored in which of the following types of memory?

A consumer tells another consumer,"Every time I eat at Jack's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.

Within the context of the Freudian theory,explain how the laddering technique can be used.

Explain the differences between culture,subculture,and social class.

Describe the lexicographic heuristic used to make consumer choices.

If a direct-mail marketer wished to direct promotional efforts toward the family of ________,efforts need to be directed toward parents and siblings of the family members.

Every consumer has to pass through all five stages of the buying process when in a buying situation.

Consumers often choose and use brands that have a brand personality consistent with how they think others view them,also known as the ________.

________ refers to the process in which information gets out of memory.

Timberland shoe advertisements often depict people in rugged environments like mountains and deserts.This is done to establish what is called ________.