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A Consumer Tells Another Consumer,"Every Time I Eat at Jack's

Question 112

Multiple Choice

A consumer tells another consumer,"Every time I eat at Jack's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.


A) discrimination
B) differentiation
C) availability
D) screening
E) representativeness

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