Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?

Enterprise applications introduce switching costs.

Why isn't overstocking warehouses an effective solution for a problem of low availability?

Components or parts of finished products are referred to as:

A supply chain driven by actual customer orders or purchases follows a ________ model.

As they move through the supply chain,________ are transformed into finished products and shipped to retailers and customers.

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

Using social networking tools to converse with customers is called:

SCM systems require multiple organizations to share information and business processes.

Which of the following provides a suite of integrated software modules for finance and accounting,human resources,manufacturing and production,and sales and marketing that allows data to be used by multiple functions and business processes?

The business value of an effective supply chain management system includes all of the following except:

You have been hired by Croydon Visiting Nurse Services,whose business processes are all manual,paper-based processes.How might a CRM system benefit them?

Identify five benefits of customer relationship management systems.

The difference between push- and pull-based models is summarized by which of the following slogans?

Enterprise application vendors have created ________ to make their own customer relationship management,supply chain management,and enterprise systems work closely together with each other.

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a/an:

Which of the following is not true about enterprise systems?

You have been hired by Santori,Inc. ,a small company that imports and distributes an Italian sparkling water.The company is interested in what benefits an enterprise system would bring.Would an enterprise system be appropriate for this company? What steps would you take in determining this?

CRM software can help organizations identify high-value customers for preferential treatments.