Exam 18: Managing Retailing, Wholesaling, and Logistics

HCN is a wholesaler that supplies consumer good products to a number of retailers. HCN has witnessed the worrying trend of its competitors losing out on suppliers who approach retailers directly. How can HCN strengthen its relationship with manufacturers and prevent this?

Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry. Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.

________ costs for a manufacturer consist of setup costs and running costs.

Electronic shopping is a type of ________.

________ includes all the activities in selling goods or services directly to final consumers for personal, non-business use.

Which of the following is true for distributor brands?

A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.

A ________ is a wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.

Which of the following is a benefit of franchising for franchisees?

Which of the following is an example of direct selling?

Give one example of a retailer that uses standalone stores as opposed to stores located in malls. Why do you think retailers opt for this channel?

Which of the following is an example of a private carrier?

EDLP can lead to lower advertising costs and higher retail profits.

In supermarkets and other retail outlets, RFID is used to ________.

What should manufacturers do to compete against or collaborate with private labels?

Though it is sold only in Walmart stores, Walmart's Ol'Roy dog food has surpassed Nestlé's Purina brand as the top-selling dog food. Ol'Roy is an example of a ________.

________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers.

Electronic shelf labeling allows retailers to check inventory levels instantaneously.

In addition to its store brands and nationally well-known brands of detergents, Reynold's also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following will be true for E&OE?