Exam 18: Managing Retailing, Wholesaling, and Logistics

Skincare company E&OE retails its products through standalone stores or through its own stores within malls. The management uses this method so that customers are sure of finding only E&OE products at the stores and the brand image remains strong. In this scenario, what can E&OE do to generate consumer interest while retaining its exclusivity?

A ________ is a retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends.

The trucking firm hired by your transportation manager provides a trucking service between the city of Sacramento and the surrounding towns on a regular schedule and at fixed prices. The trucking firm saves transportation costs by transporting the goods using trains as well as trucks, instead of trucks alone. Your transportation manager has hired a(n) ________ carrier.

The growth of "house brands" has skyrocketed in recent years. What benefits do intermediaries receive from sponsoring their own brands?

Over the past three years, skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online. E&OE has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&OE encourage customers to frequent its stores?

Growth in the retail market is centered firmly in the middle market, leaving luxury retailers and discounting specialists struggling.

Discount stores that try to keep prices as low as possible are more likely to function using ________ operations.

Sandy's Stores is a small chain of grocery stores located in a few neighboring towns. The stores have always been largely self-service, but the company is considering making a switch to full-service stores. What can Sandy's do to justify this move?

Most retailers will put low prices on some items in order to increase traffic to the store. These low-priced products are known as ________.

As inventory draws down, management must know at what stock level to place a new order. This stock level is called the order point.

If the shipper owns its own truck or air fleet, it becomes a ________ carrier.

Sandy's Stores is a small chain of grocery stores located in a few neighboring towns. The stores have always been largely self-service, but the company is considering making a switch to full-service stores. Offer one possible reason why this move is justified.

List the major types of limited-service wholesalers and explain how each type functions.

Electronic shopping is a form of direct marketing.

A superstore is a storeless retailer serving a specific clientele who are entitled to buy from a list of retailers that have agreed to give discounts in return for membership.

An item described as low-risk and low-opportunity is a ________.

________ consists of putting goods in boxes or trailers that are easy to transfer between two transportation modes.

E&OE wants to minimize inventory costs as far as possible. Explain one way by which it can achieve a near-zero inventory.

Because shelf space is scarce, many supermarkets now charge a ________ for accepting a new brand, to cover the cost of listing and stocking it.

H&A is a retail chain that specializes in selling goods at very low prices. To achieve this, it stocks a very narrow assortment of basic necessities and offers customers a "no-frills" shopping experience. H&A is an example of a(n) ________ store.