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When Selecting a Brand Name,it Should: (1)suggest the Product Benefits;

Question 399

Multiple Choice

When selecting a brand name,it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional;and (6) have favorable phonetic and semantic associations in other languages.


A) never have a humorous connotation
B) easy to spell and pronounce
C) not be easily imitated
D) be patented
E) be memorable,distinctive,and positive

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