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    Exam 11: Managing Successful Products, Services, and Brands
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    When a Product That Spreads Through the Population,it Is Called
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When a Product That Spreads Through the Population,it Is Called

Question 396

Question 396

Multiple Choice

When a product that spreads through the population,it is called the __________.


A) spread of innovation.
B) proliferation of innovation
C) open innovation
D) dispersal of innovation
E) diffusion of innovation

Correct Answer:

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