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In 2004,Giorgio Armani,the Italian Fashion Group,announced Plans to Launch a $1

Question 20

Multiple Choice

In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.Since this was Armani's first venture into the hotel industry,it would be an example of:


A) diversification
B) market development
C) product development
D) divestment
E) product penetration

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