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American Express Offers Customers a Cobaltcard,a Pre-Loaded Credit Card,to Thirteen-

Question 21

Multiple Choice

American Express offers customers a Cobaltcard,a pre-loaded credit card,to thirteen- to twenty-two-year olds looking to make on-line purchases.While American Express had previously supplied credit cards only to many adults,this was a market that was not being served.The Cobaltcard program is an example of a _____ strategy.


A) market development
B) product development
C) market penetration
D) product penetration
E) divestment

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