Many Technologically Advanced Retailers Are Using a Technique Called _____

Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment.The analysis looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.

A) market-basket analysis
B) simulated test marketing
C) product/customer correlation analysis
D) market cross-tabulations
E) customer lifestyle analysis

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