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Irina Gomez Has Decided to Sell a Sourcebook of Hispanic-American

Question 146

Multiple Choice

Irina Gomez has decided to sell a sourcebook of Hispanic-American suppliers to southeastern businesses in predominantly Hispanic areas.She plans to call prospective customers and try to sell to them over the phone.Gomez will be using which of the following retailing techniques?


A) m-commerce
B) indirect retailing
C) franchising
D) vending
E) direct-response marketing

Correct Answer:

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