Entrepreneur Lara Tubner Has Developed Pecan Pie Jam,apple Pie Jam,and

Entrepreneur Lara Tubner has developed pecan pie jam,apple pie jam,and cherry pie jam,which she is marketing under the name Pi-Full.Everyone who has tried the product loves it,but she is having trouble getting potential consumers to the desire stage of the AIDA concept.Which of the following elements of the promotion mix would be most likely to move people toward looking for the product and buying it?

A) flyers placed under windshield wipers in supermarket parking lots
B) article in local newspaper about entrepreneurs
C) increasing the number of stores carrying Pi-Full
D) a $1-off coupon for a 6-ounce jar of jam
E) a classified ad

Correct Answer:

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