The Most Successful Global Marketing Managers Realize That

The most successful global marketing managers realize that:

A) senders of messages can communicate effectively with other cultures even if they know nothing of the other culture
B) any message can be considered uniform by easily translating the message into all the other languages
C) consumers' cultural environments play a large role in the communication process and affects decoding
D) it is imperative that every message be completely customized to each subculture
E) translation and possible miscommunication of their promotional messages can occur

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