Frank's RedHot Hot Sauce Created a "Sing the Blues" Contest

Frank's RedHot hot sauce created a "Sing the Blues" contest.Participants were asked to write original lyrics about Frank's RedHot sauce set to their favorite tune and submit their songs to the manufacturer.The writer of the winning song received a free all-expense paid trip to a House of Blues.This is an example of:

A) a sales promotion
B) a public relations activity
C) advertising
D) an implicit communication
E) personal selling

Correct Answer:

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