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    Exam 14: Integrated Marketing Communications
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    A 35-Cents-Off Coupon for Swanson Chicken Broth Is a Form
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A 35-Cents-Off Coupon for Swanson Chicken Broth Is a Form

Question 56

Question 56

Multiple Choice

A 35-cents-off coupon for Swanson chicken broth is a form of:


A) public relations
B) sales promotion
C) personal selling
D) advertising
E) publicity

Correct Answer:

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