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Southern Cruises Ltd, Which Operates in a Very Competitive Marketplace

Question 1

Multiple Choice

Southern Cruises Ltd, which operates in a very competitive marketplace, is considering four categories of performance measures: (i) profitability (ii) customer satisfaction (iii) efficiency and quality and (iv) innovation. The company assigns one manager to each ship in its fleet to oversee the ship's general operations. If Southern Cruises Ltd desired to adopt a balanced scorecard approach, which measures should it use in the evaluation of managers?


A) i and ii
B) ii and iii
C) i, ii and iv
D) All of the given answers

Correct Answer:

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