Question 1

Which model of patient care is based on a strong philosophy of patient-centeredness?

Accepted Answer

A)   TJC
B)   Thomson Reuters
C)   Beacon
D)   Planetree D

Question 2

A patient with pulmonary fibrosis is visiting a large metropolitan institution for treatment of her disease. An employee with a wheelchair and tank of oxygen greets her at the door and gives her instructions on how to find the pulmonology clinic. This is an example of:

Accepted Answer

A)   client courtesy.
B)   customer-centeredness.
C)   patient advocacy.
D)   strategic service. B

Question 3

Which of the following marketing strategies are examples of niche marketing (select all that apply)?

Accepted Answer

A)   Full-service community hospital
B)   Children's hospital
C)   Center for bariatric excellence
D)   University hospital
E)   Cancer specialty center B, C, E

Question 4

Which of the following accurately reflect the needs of nurses when considering employment within an organization (select all that apply)?

Accepted Answer

A)   Competitive salary
B)   Continuing education for competency
C)   Uniform allowances
D)   Access to evidence-based practice guidelines
E)   Flexible work hours

Question 5

What unique challenges in the health care setting can be promoted through marketing (select all that apply)?

Accepted Answer

A)   High-quality patient-centered care
B)   Hospital mortality rates
C)   Design of a healthy work environment
D)   Hiring and retention of new graduate nurses
E)   Practices aimed at patient satisfaction

Question 6

What are the four critical concepts that are essential to understanding and becoming fluent in the language of marketing (select four that apply)?

Accepted Answer

A)   Segmentation and targeting clarify how customers will be served.
B)   Segmentation breaks down the mass market into submarkets.
C)   Targeting takes into account the whole market that can be considered in terms of smaller market segments.
D)   Differentiation calls for the creation of superior value.
E)   Positioning the product is completed in a manner where customers perceive it to be distinctive and desirable.

Question 7

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

Accepted Answer

A)   competitive hourly reimbursement for services.
B)   profitability margins and payer ratios.
C)   receipt of nationally recognized awards.
D)   vacation and holiday benefits.

Question 8

What are the overarching goals of marketing (select all that apply)?

Accepted Answer

A)   Attracting new customers
B)   Satisfying customer needs and wants
C)   Growing current customers
D)   Creative advertising techniques
E)   Delivering something of value

Question 9

What are some important variables that are used in patient satisfaction scores, according to the Pulse Report (select all that apply)?

Accepted Answer

A)   Response to concerns and complaints made during the hospital stay
B)   Courtesy of the doctors
C)   Quality of the food
D)   Promptness in responding to the call button
E)   How well the nurses kept patients informed

Question 10

The process of obtaining and analyzing data, which will be used to refine strategic or operational plans, is known as market:

Accepted Answer

A)   exchange.
B)   mix.
C)   research.
D)   study.

Question 11

Marketing mix from a seller's point of view includes:

Accepted Answer

A)   client service, charges, comfort, and connecting.
B)   customer solution, cost, convenience, and communication.
C)   patient, physicians, perfection, and publicity.
D)   product, price, place, and promotion.

Question 12

Nursing leadership and management implications in marketing include being able to articulate clearly the value of the nursing product to:

Accepted Answer

A)   clients.
B)   nurses.
C)   other health care providers.
D)   the entire community.

Question 13

The marketing mix of an organization is:

Accepted Answer

A)   an individualized blend of tactics used to achieve goals.
B)   guidelines that outline plans to market specific services.
C)   patient education materials that also highlight services.
D)   various television commercials used to advertise goods.

Question 14

A registered nurse wants to start a clinic for the underserved in a rural area. Determining the number of clients who are available to be seen and the number of facilities that are currently seeing these types of clients is important to consider before she establishes her clinic. This is an example of measuring the:

Accepted Answer

A)   demographic base.
B)   market share.
C)   potential clientele.
D)   uninsured population.

Question 15

What terms are considered to be the four Cs that influence a buyer's decision to purchase a product or service (select all that apply)?

Accepted Answer

A)   Customer needs and wants
B)   Certification of product
C)   Cost
D)   Convenience
E)   Communication

Question 16

A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?

Accepted Answer

A)   Segmentation
B)   Targeting
C)   Product differentiation
D)   Positioning

Question 17

A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use (select all that apply)?

Accepted Answer

A)   Disciplinary actions
B)   Professional development opportunities
C)   Workplace fun
D)   Shared governance
E)   Physician champions

Question 18

A local hospital advertises an emergency department waiting time of 10 minutes or less. This advertising takes into account the marketing:

Accepted Answer

A)   exchange.
B)   mix.
C)   orientation.
D)   strategy.

Question 19

The presence of _____ on the hospital's website will promote nursing to current staff and prospective new hires.

Accepted Answer

A)   distinctions
B)   nursing
C)   physicians
D)   services

Question 20

The primary hospital _____ is the care that is delivered by nursing staff.

Accepted Answer

A)   product
B)   price
C)   place
D)   promotion

Exam 27: Marketing

Which model of patient care is based on a strong philosophy of patient-centeredness?

A patient with pulmonary fibrosis is visiting a large metropolitan institution for treatment of her disease. An employee with a wheelchair and tank of oxygen greets her at the door and gives her instructions on how to find the pulmonology clinic. This is an example of:

Which of the following marketing strategies are examples of niche marketing (select all that apply) ?

Which of the following accurately reflect the needs of nurses when considering employment within an organization (select all that apply) ?

What unique challenges in the health care setting can be promoted through marketing (select all that apply) ?

What are the four critical concepts that are essential to understanding and becoming fluent in the language of marketing (select four that apply) ?

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

What are the overarching goals of marketing (select all that apply) ?

What are some important variables that are used in patient satisfaction scores, according to the Pulse Report (select all that apply) ?