Question 1

________ is defined as the process by which managers ensure that resources are used effectively and efficiently in the accomplishment of organizational objectives.

Accepted Answer

A)   Review
B)   Monitor
C)   Control
D)   Accommodation C

Question 2

Which of the following is an informal control method in global marketing?

Accepted Answer

A)   transfer of people
B)   measuring share of market
C)   indicative planning method
D)   marketing audit A

Question 3

As a company's international business grows, the complexity of coordinating and directing this activity extends beyond the scope of a single person.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following statements is true about regional management centers?

Accepted Answer

A)   The scale of regional management must exceed the scale of operations in the region.
B)   These centers reduce the number of management levels within an organization.
C)   The center can coordinate within a region on pricing and sourcing.
D)   Executives in regional centers do not have any role in the planning and control of each country's operations.

Question 5

Which of the following is a factor contributing to the establishment of an international division for an organization?

Accepted Answer

A)   the need for foreign subsidiaries to be bound within the guidelines of the headquarters
B)   the need for a single organization unit with complete authority to take decisions
C)   the top management's commitment to head global operations by a single executive
D)   the top management's decisions to only respond to situations in the global market

Question 6

________ planning refers to the selection of opportunities defined in terms of products and markets, and the commitment of resources, both human and financial, to achieve these objectives.

Accepted Answer

A)   Strategic
B)   Operational
C)   Functional
D)   Accommodative

Question 7

What is the purpose of a global marketing audit?

Accepted Answer

The answer of What is the purpose of a global...

Question 8

Because market share is hard to obtain, it should not be considered in a marketing audit.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true of a full marketing audit?

Accepted Answer

A)   It can only be conducted by the company's own finance team once a year.
B)   It utilizes a set of random questions.
C)   It is formal and systematic.
D)   It is only conducted once in 5 years.

Question 10

Which of the following is a distinctive characteristic of multidivisional structured organizations in the United States?

Accepted Answer

A)   These organizations have a close relationship with the different organizations part of the supply chain.
B)   Executives at the corporate headquarters are committed to single business units.
C)   Corporate headquarters are least concerned about strategic planning and the allocation of resources among business units.
D)   Profit responsibility for operating decisions is assigned to managers of individual business units.

Question 11

Which of the following characteristics of a great company distinguishes it from an ordinary company?

Accepted Answer

A)   It keeps its purpose and mission limited.
B)   It views itself only as a money-making machine.
C)   It sees itself as a key social institution.
D)   It always adapts a product-centric marketing approach.

Question 12

Which of the following is essential when a company management decides to develop a global strategy?

Accepted Answer

A)   creating autonomous subsidiaries limiting the influence of the headquarters
B)   changing the balance of power from the headquarters to the global subsidiaries
C)   restricting subsidiaries from providing inputs into the strategic planning process
D)   shifting the control of the subsidiary operations from subsidiary to headquarters

Question 13

A key issue in global organization is how to achieve balance between autonomy and integration.

Accepted Answer

A) True 
 B)False

Question 14

Under which of the following conditions will an international organization move toward an integrated structure?

Accepted Answer

A)   when it has a limited percentage of its total business in foreign countries
B)   when it has worldwide product diversity and a large-scale foreign business
C)   when it has low product diversity contributing a large portion of its foreign business
D)   when it has a limited number of product divisions in the foreign countries

Question 15

The more entrenched the market competition, the easier it is to achieve market share.

Accepted Answer

A) True 
 B)False

Question 16

According to Bartlett, which of the following was the first stage of development for successful organizations that avoided the myth of the ideal organizational structure?

Accepted Answer

A)   transitioning from ethnocentric and polycentric to geocentric orientation
B)   building channels of communication between managers in various parts of the world
C)   developing organization norms and values to support decision making
D)   moving from international division to a worldwide product division

Question 17

Which of the following provides a comparison of a company's performance with that of other competitors within the market?

Accepted Answer

A)   a marketing audit
B)   a global marketing audit
C)   a measure of market share
D)   a company's hierarchical flatness

Question 18

The challenge of leaders is to direct the efforts and creativity of everyone in the company toward personal goals.

Accepted Answer

A) True 
 B)False

Question 19

Today, successful firms are sourcing product from emerging markets and also looking for customers and new business and product innovations to use globally.

Accepted Answer

A) True 
 B)False

Question 20

One critical value vital to global companies today is to have the proper mind set for both leadership and the organization.

Accepted Answer

A) True 
 B)False

Exam 14: Global Organization and Leadership: Managing the Global Marketing Effort

________ is defined as the process by which managers ensure that resources are used effectively and efficiently in the accomplishment of organizational objectives.

Which of the following is an informal control method in global marketing?

As a company's international business grows, the complexity of coordinating and directing this activity extends beyond the scope of a single person.

Which of the following statements is true about regional management centers?

Which of the following is a factor contributing to the establishment of an international division for an organization?

________ planning refers to the selection of opportunities defined in terms of products and markets, and the commitment of resources, both human and financial, to achieve these objectives.

What is the purpose of a global marketing audit?

Because market share is hard to obtain, it should not be considered in a marketing audit.

Which of the following statements is true of a full marketing audit?

Which of the following is a distinctive characteristic of multidivisional structured organizations in the United States?

Which of the following characteristics of a great company distinguishes it from an ordinary company?

Which of the following is essential when a company management decides to develop a global strategy?

A key issue in global organization is how to achieve balance between autonomy and integration.

Under which of the following conditions will an international organization move toward an integrated structure?

The more entrenched the market competition, the easier it is to achieve market share.

According to Bartlett, which of the following was the first stage of development for successful organizations that avoided the myth of the ideal organizational structure?

Which of the following provides a comparison of a company's performance with that of other competitors within the market?

The challenge of leaders is to direct the efforts and creativity of everyone in the company toward personal goals.

Today, successful firms are sourcing product from emerging markets and also looking for customers and new business and product innovations to use globally.

One critical value vital to global companies today is to have the proper mind set for both leadership and the organization.