Question 1

In many countries, goods with _______________ roots are strongly valued.

Accepted Answer

A)  Swiss 
B)  Italian 
C)  American 
D)  Russian 
E)  South African

Question 2

____________________ shape(s) people's norms and standards. In addition, people's attitudes towards objects and behavioral codes are also influenced.

Accepted Answer

A)  Value systems 
B)  Cultural philosophy 
C)  Reference groups 
D)  Family extension 
E)  Government involvement

Question 3

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer to act as individuals rather than
Group members.

Accepted Answer

A)  power distance 
B)  uncertainty avoidance 
C)  individualism 
D)  masculinity 
E)  long-termism

Question 4

Asking the question "How is the decision to buy made by the consumers in the Foreign market?" is an indication of which stage of consumption processes (as
Influenced by culture)?

Accepted Answer

A)  buying behavior. 
B)  consumption characteristics. 
C)  disposal. 
D)  access. 
E)  acceleration.

Question 5

The project GLOBE stands for Global Law and Organizational Behavior
Effectiveness.

Accepted Answer

A) True 
 B)False

Question 6

In global marketing, cultural forces shape the company's ______________ mix.

Accepted Answer

A)  visibility 
B)  growth 
C)  management 
D)  marketing 
E)  fashion

Question 7

From the consumption point of view, ____________ homes have less space than most Europeans or American houses.

Accepted Answer

A)  Japanese 
B)  Turkish 
C)  Australians 
D)  Indonesian 
E)  Pakistani

Question 8

Distribution strategies may have to change from the U.S. model by:

Accepted Answer

A)  going to a traditional store instead of home delivery 
B)  not smiling at customers 
C)  going to direct selling instead of mail order 
D)  delivery service for fast food restaurants instead of just sit-down eating 
E)  all of the above

Question 9

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business
Situation.

Accepted Answer

A)  Cultural morals 
B)  Cultural ethics 
C)  Self-Reference Criterion (SR
C)  
D)  Monocultural 
E)  Global culture

Question 10

As a communication medium, language has two components: spoken language and _________________ language.

Accepted Answer

A)  business 
B)  commercial 
C)  slang 
D)  silent 
E)  electronic

Question 11

Geert Hofstede's cultural classification scheme was based on a large-scale research project which used 60 ________________ subsidiaries worldwide.

Accepted Answer

A)  IBM 
B)  Hewlett Packard 
C)  Dell Computer 
D)  Motorola 
E)  Texas Instruments

Question 12

Explain and comment on high- and low-context cultures. Give examples of each.

Accepted Answer

The answer of Explain and comment on high- and low-context...

Question 13

_________________ is often described as the most important element that sets
human beings apart from animals.

Accepted Answer

The answer of _________________ is often described as the most...

Question 14

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland. The contest failed because the station forgot about the effect of
______________________ on the Hispanic culture.

Accepted Answer

A)  cultural homogeneity 
B)  nuclear family 
C)  reference groups 
D)  social class 
E)  extended family

Question 15

One reason Chinese parents treat their children as little "emperors and empresses" is that:

Accepted Answer

A)  they have no choice since it is mandated by Chinese law. 
B)  China has a one child per couple (without penalties) birth control policy. 
C)  advertising has influenced parents. 
D)  children are cared for by Grandparents. 
E)  China pays parents to have children.

Question 16

____________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within society.

Accepted Answer

A)  Material life 
B)  Political party affiliation 
C)  Language 
D)  Values 
E)  Education

Question 17

Selling different sizes of soft drinks in foreign cultures is an example of which component of culture?

Accepted Answer

A)  material life. 
B)  social interaction. 
C)  language. 
D)  values. 
E)  education.

Question 18

A model of organizational culture scheme includes the following four types EXCEPT:

Accepted Answer

A)  clan. 
B)  hierarchy. 
C)  market. 
D)  adhocracy. 
E)  nations.

Question 19

In numerous Asian countries, the ancient ____________ philosophy feng shui (wind- water) plays an important role in the design and placement of corporate buildings
And retail space.

Accepted Answer

A)  Chinese 
B)  Japanese 
C)  Indonesian 
D)  Singaporean 
E)  Indian

Question 20

________________ refers to a community's set of beliefs that relate to a reality that
cannot be verified empirically.

Accepted Answer

The answer of ________________ refers to a community's set of...

Exam 4: Global Cultural Environment and Buying Behavior

In many countries, goods with _______________ roots are strongly valued.

____________________ shape(s) people's norms and standards. In addition, people's attitudes towards objects and behavioral codes are also influenced.

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer to act as individuals rather than Group members.

Asking the question "How is the decision to buy made by the consumers in the Foreign market?" is an indication of which stage of consumption processes (as Influenced by culture) ?

The project GLOBE stands for Global Law and Organizational Behavior Effectiveness.

In global marketing, cultural forces shape the company's ______________ mix.

From the consumption point of view, ____________ homes have less space than most Europeans or American houses.

Distribution strategies may have to change from the U.S. model by:

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business Situation.

As a communication medium, language has two components: spoken language and _________________ language.

Geert Hofstede's cultural classification scheme was based on a large-scale research project which used 60 ________________ subsidiaries worldwide.

Explain and comment on high- and low-context cultures. Give examples of each.

_________________ is often described as the most important element that sets human beings apart from animals.

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland. The contest failed because the station forgot about the effect of ______________________ on the Hispanic culture.

One reason Chinese parents treat their children as little "emperors and empresses" is that:

____________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within society.

Selling different sizes of soft drinks in foreign cultures is an example of which component of culture?

A model of organizational culture scheme includes the following four types EXCEPT:

In numerous Asian countries, the ancient ____________ philosophy feng shui (wind- water) plays an important role in the design and placement of corporate buildings And retail space.

________________ refers to a community's set of beliefs that relate to a reality that cannot be verified empirically.