Question 1

One of the major challenges faced by international marketers of services is:

Accepted Answer

A)  protectionism. 
B)  high costs. 
C)  patent infringement. 
D)  piracy. 
E)  low profits.

Question 2

Global product line mix options could be:

Accepted Answer

A)  an extension of the home country product line 
B)  a subset of the home country product line 
C)  a mix of local and home country 
D)  localized only 
E)  all of the above

Question 3

Euro Disney eventually becoming Disneyland is an example:

Accepted Answer

A)  transparent forewarning. 
B)  summary axing. 
C)  fade-in/fade-out. 
D)  pyramid focusing. 
E)  parallel dimension.

Question 4

A ______________ is a name, term, sign, symbol, or combination of them which is
intended to identify the goods and services of one seller or group of sellers and to
differentiate them from those of competitors.

Accepted Answer

The answer of A ______________ is a name, term, sign,...

Question 5

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product is only a small portion of the
Subsidiary's overall sales. These even might be "dead-weight" items.

Accepted Answer

A)  core product 
B)  cultural product 
C)  niche item 
D)  seasonal product 
E)  filler product

Question 6

Regarding opportunities in the global service industries, some of the _________ rules have been extended to the international services trade under the new WTO regime.

Accepted Answer

A)  World Bank 
B)  International Monetary Fund 
C)  United Nations 
D)  GATT (General Agreements on Tariffs and Trade) 
E)  none of the above

Question 7

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product has most of its sales during limited
Times during the year.

Accepted Answer

A)  core product 
B)  cultural product 
C)  niche item 
D)  seasonal product 
E)  filler product

Question 8

The German company Henkel is always customizing its brand portfolio, positioning, and product formulations. The two main challenges that the company faces are:

Accepted Answer

A)  global brand and beta line management. 
B)  global brand and quality line management. 
C)  global brand and modular line management. 
D)  global brand and hybrid line management. 
E)  global brand and product line management.

Question 9

The most obvious reason for having a global brand would be to take advantage of:

Accepted Answer

A)  power promotions. 
B)  a large labor and selling force. 
C)  economies of scale. 
D)  coordinated logistics. 
E)  corporate vision.

Question 10

A good example of a global brand name is Microsoft.

Accepted Answer

A) True 
 B)False

Question 11

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Accepted Answer

A)  the country of origin (COO) effect. 
B)  nationalism. 
C)  racial bias. 
D)  social sensitivity. 
E)  xenophobia.

Question 12

Interbrand's most valuable brands list is dominated by American brands.

Accepted Answer

A) True 
 B)False

Question 13

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers
In the area of product piracy?

Accepted Answer

A)  customs. 
B)  lobbying activities. 
C)  legal action. 
D)  product policy options. 
E)  all of the above.

Question 14

A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to
Differentiate them from those of competitors.

Accepted Answer

A)  trademark 
B)  patent 
C)  signature 
D)  figure 
E)  brand

Question 15

A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.

Accepted Answer

A)  national brand 
B)  country brand 
C)  regional brand 
D)  local brand 
E)  global brand

Question 16

Most companies sell a wide assortment of products. The assortment is usually described on the dimensions of ______________________ of the product mix.

Accepted Answer

A)  width and scale 
B)  width and timing 
C)  width and ingredients 
D)  width and length 
E)  scale and length

Question 17

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the item represents the bulk of the subsidiary's
Sales volume.

Accepted Answer

A)  core product 
B)  cultural product 
C)  niche item 
D)  seasonal product 
E)  filler product

Question 18

The need for direct customer interface in providing services means that service providers must often have ____________________.

Accepted Answer

A)  a warranty 
B)  a command of the local language 
C)  a local presence 
D)  low profit expectation 
E)  an inside government contact

Question 19

When the case for a transition from a local to a global (or regional) brand name is made, the firm needs to decide on how to implement the changeover in practice. Comment on the strategies that might be available for doing this and the considerations that might steer the manager toward one of the strategies.

Accepted Answer

The answer of When the case for a transition from...

Question 20

Pirated products tend to be of ______________ quality.

Accepted Answer

A)  good 
B)  poor 
C)  high 
D)  special 
E)  none of the above

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

One of the major challenges faced by international marketers of services is:

Global product line mix options could be:

Euro Disney eventually becoming Disneyland is an example:

A ______________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product is only a small portion of the Subsidiary's overall sales. These even might be "dead-weight" items.

Regarding opportunities in the global service industries, some of the _________ rules have been extended to the international services trade under the new WTO regime.

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product has most of its sales during limited Times during the year.

The German company Henkel is always customizing its brand portfolio, positioning, and product formulations. The two main challenges that the company faces are:

The most obvious reason for having a global brand would be to take advantage of:

A good example of a global brand name is Microsoft.

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Interbrand's most valuable brands list is dominated by American brands.

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers In the area of product piracy?

A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to Differentiate them from those of competitors.

A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.

Most companies sell a wide assortment of products. The assortment is usually described on the dimensions of ______________________ of the product mix.

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the item represents the bulk of the subsidiary's Sales volume.

The need for direct customer interface in providing services means that service providers must often have ____________________.

Pirated products tend to be of ______________ quality.