Question 1

The network global organization is sometimes also referred to as an "ethnocentric"
organization.

Accepted Answer

A) True 
 B)False

Question 2

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational
Design decision and structure EXCEPT:

Accepted Answer

A)  strategic importance of international business. 
B)  product diversity. 
C)  company heritage. 
D)  regional trading blocs. 
E)  quality of local managerial skills.

Question 3

All of the following are disadvantages or drawbacks of the matrix structure of organizing EXCEPT:

Accepted Answer

A)  dual reporting leads to conflicts and confusion. 
B)  dual profit responsibilities lead to conflicts and confusion. 
C)  bureaucratic bloat. 
D)  power clashes can occur. 
E)  managers think globally and act locally.

Question 4

Under the _____________________ design of global activities organization, the company basically has two entities (the domestic division and the international
Division).

Accepted Answer

A)  international division 
B)  cryptic division 
C)  product-based structure 
D)  geographic structure 
E)  matrix structure

Question 5

Companies with substantial product diversity tend to go for a global geographic
division configuration.

Accepted Answer

A) True 
 B)False

Question 6

Corporate cultures can be clan-based or ___________________.

Accepted Answer

A)  market based 
B)  leader based 
C)  employee based 
D)  symbol based 
E)  tradition based

Question 7

As a profile of a twenty-first century country manager, _________________ is a team player with profit and loss responsibility for a small- to medium-sized
Country. Team-manship is key here.

Accepted Answer

A)  the trader 
B)  the representative 
C)  the builder 
D)  the ambassador 
E)  the cabinet member

Question 8

Under the ________________ design, the company configures its organization
along geographic areas.

Accepted Answer

The answer of Under the ________________ design, the company configures...

Question 9

The capstone of a company's global marketing activities is its ____________________________.

Accepted Answer

A)  strategic marketing plan. 
B)  strategic marketing design. 
C)  strategic marketing circle. 
D)  strategic marketing products. 
E)  strategic marketing processes.

Question 10

A series of key criteria impact global organizations and their organizational designs. All of the following would be major environmental influences on the organizational
Design decision and structure EXCEPT:

Accepted Answer

A)  competitive environment. 
B)  rate of environmental change. 
C)  product diversity. 
D)  regional trading blocs. 
E)  nature of customers.

Question 11

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product
Portfolio?

Accepted Answer

A)  international division 
B)  cryptic division 
C)  global product division structure 
D)  geographic structure 
E)  matrix structure

Question 12

All of the following are considered to advantages of the matrix structure of organizing EXCEPT:

Accepted Answer

A)  it fosters team spirit. 
B)  it fosters cooperation among managers. 
C)  it does not duplicate efforts. 
D)  it causes managers to think globally. 
E)  it causes managers to think globally but act locally.

Question 13

All of the following are parts (or basic building blocks) of a formal control system EXCEPT:

Accepted Answer

A)  the establishment of performance standards. 
B)  the measurement and evaluation of performance against standards. 
C)  the analysis and correction of deviation from standards. 
D)  perfection training. 
E)  none of the above.

Question 14

A ______________________ is a top-line executive (sometimes CEO) who serves as the brand's advocate.

Accepted Answer

A)  brand champion 
B)  product champion 
C)  local champion 
D)  corporate champion 
E)  high-tech champion

Question 15

Under the __________________ design, the company integrates two approaches and
has a dual chain of command.

Accepted Answer

The answer of Under the __________________ design, the company integrates...

Question 16

All of the following are benefits of the global product division structure EXCEPT:

Accepted Answer

A)  large degree of flexibility in terms of cross-country resource allocation. 
B)  large degree of flexibility in terms of cross-country strategic planning. 
C)  scale economics. 
D)  facilitates a global focus. 
E)  easy communication and coordination among the various product divisions without duplication of effort.

Question 17

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

Accepted Answer

A)  the trader. 
B)  the power broker. 
C)  the builder. 
D)  the ambassador. 
E)  the cabinet member.

Question 18

The global product structure is most appropriate for companies whose product line
is not too diverse and does not need a large amount of adaptation to local country
needs.

Accepted Answer

A) True 
 B)False

Question 19

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic
Goals.

Accepted Answer

A)  career system 
B)  development system 
C)  control system 
D)  appeals system 
E)  listening system

Question 20

Global branding committees are usually made up of ________________ executives.

Accepted Answer

A)  matrix 
B)  network 
C)  medium-line 
D)  top-line 
E)  bottom-line

Exam 17: Planning, Organization, and Control of Global Marketing Operations

The network global organization is sometimes also referred to as an "ethnocentric" organization.

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational Design decision and structure EXCEPT:

All of the following are disadvantages or drawbacks of the matrix structure of organizing EXCEPT:

Under the _____________________ design of global activities organization, the company basically has two entities (the domestic division and the international Division) .

Companies with substantial product diversity tend to go for a global geographic division configuration.

Corporate cultures can be clan-based or ___________________.

As a profile of a twenty-first century country manager, _________________ is a team player with profit and loss responsibility for a small- to medium-sized Country. Team-manship is key here.

Under the ________________ design, the company configures its organization along geographic areas.

The capstone of a company's global marketing activities is its ____________________________.

A series of key criteria impact global organizations and their organizational designs. All of the following would be major environmental influences on the organizational Design decision and structure EXCEPT:

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product Portfolio?

All of the following are considered to advantages of the matrix structure of organizing EXCEPT:

All of the following are parts (or basic building blocks) of a formal control system EXCEPT:

A ______________________ is a top-line executive (sometimes CEO) who serves as the brand's advocate.

Under the __________________ design, the company integrates two approaches and has a dual chain of command.

All of the following are benefits of the global product division structure EXCEPT:

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

The global product structure is most appropriate for companies whose product line is not too diverse and does not need a large amount of adaptation to local country needs.

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic Goals.

Global branding committees are usually made up of ________________ executives.