Question 1

____________________ primarily refers to the technologies that are used to produce, distribute,and consume goods and services within society.

Accepted Answer

A) Material life 
B) Political party affiliation 
C) Language 
D) Values 
E) Education

Question 2

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Accepted Answer

A) investment requirements. 
B) technology gaps tied to material life. 
C) governmental corruption that must be dealt with. 
D) government ineptitude. 
E) different value systems.

Question 3

Silent language refers to the thoughts that humans have within their minds.

Accepted Answer

A) True 
 B)False

Question 4

Within a given culture,consumption processes can be described via a sequence of stages.All of the following describe those stages EXCEPT:

Accepted Answer

A) access. 
B) buying behavior. 
C) racial characteristics 
D) consumption characteristics. 
E) disposal.

Question 5

Edward Hall identified five distinctive types of silent languages that are:

Accepted Answer

A) space,material possessions,friendship patterns,time,and travel. 
B) space,material possessions,friendship patterns,time,and technology. 
C) space,material possessions,friendship patterns,time,and computers. 
D) space,material possessions,friendship patterns,time,and vacations. 
E) space,material possessions,friendship patterns,time,and agreements.

Question 6

Asking the question "How is the decision to buy made by the consumers in the Foreign market?" is an indication of which stage of consumption processes (as
Influenced by culture)?

Accepted Answer

A) buying behavior. 
B) consumption characteristics. 
C) disposal. 
D) access. 
E) acceleration.

Question 7

___________________ developed a highly useful cultural classification scheme.

Accepted Answer

A) Gary Hamel 
B) Peter Drucker 
C) Michael Porter 
D) Geert Hofstede 
E) Charles Handy

Question 8

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland.The contest failed because the station forgot about the effect of
______________________ on the Hispanic culture.

Accepted Answer

A) cultural homogeneity 
B) nuclear family 
C) reference groups 
D) social class 
E) extended family

Question 9

Children in China impact consumption patterns in all of the following ways EXCEPT:

Accepted Answer

A) spending power. 
B) special nature of one child families. 
C) pester power. 
D) change agents. 
E) legacy due to inherited wealth.

Question 10

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer to act as individuals rather than
Group members.

Accepted Answer

A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism

Question 11

A term "SRC" which was coined by J.A.Lee (cultural anthropologist)stands for:

Accepted Answer

A) strategic-reference criterion. 
B) standard-reference criterion. 
C) simple-reference criterion. 
D) self-reference criterion. 
E) none of the above.

Question 12

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer structured situations with clear
Rules over unstructured ones.

Accepted Answer

A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism

Question 13

A technique such as ________________________ is used to sort out the differences when translating a company's documents into other languages.

Accepted Answer

A) common translation 
B) forward translation 
C) back translation 
D) value translation 
E) abstract translation

Question 14

In numerous Asian countries,the ancient ____________ philosophy feng shui (wind- water)plays an important role in the design and placement of corporate buildings
And retail space.

Accepted Answer

A) Chinese 
B) Japanese 
C) Indonesian 
D) Singaporean 
E) Indian

Question 15

Asking the question "Does the consumer have physical and/or economic access to the product/service?" is an indication of which stage of consumption processes
(as influenced by culture)?

Accepted Answer

A) buying behavior. 
B) consumption characteristics. 
C) disposal. 
D) access. 
E) acceleration.

Question 16

________________ primarily refers to the technologies that are used to produce,
distribute,and consume goods and services within a society.

Accepted Answer

The answer of ________________ primarily refers to the technologies that...

Question 17

__________________________ plays a critical role in the development and quality of a customer relationship management.

Accepted Answer

A) United Nations 
B) Geocentric organization 
C) Customer database 
D) Training and development 
E) Outsourcing

Question 18

Several Japanese diaper makers were able to steal market share away from Proctor & Gamble by selling diapers that were much ______________ than the ones marketed
By P&G,thereby better meeting the desires of Japanese mothers (Japanese homes
Have less space than most Europeans or American houses).

Accepted Answer

A) colorful 
B) expensive 
C) bulkier 
D) thinner 
E) rougher

Question 19

The World Value Survey (WVS)was conducted by the University of Michigan.

Accepted Answer

A) True 
 B)False

Question 20

________________ is a learned,shared,compelling,interrelated set of symbols
whose meanings provide a set of orientations for members of society.

Accepted Answer

The answer of ________________ is a learned,shared,compelling,interrelated set of symbols
whose...

Exam 4: Global Cultural Environment and Buying Behavior

____________________ primarily refers to the technologies that are used to produce, distribute,and consume goods and services within society.

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Silent language refers to the thoughts that humans have within their minds.

Within a given culture,consumption processes can be described via a sequence of stages.All of the following describe those stages EXCEPT:

Edward Hall identified five distinctive types of silent languages that are:

Asking the question "How is the decision to buy made by the consumers in the Foreign market?" is an indication of which stage of consumption processes (as Influenced by culture) ?

___________________ developed a highly useful cultural classification scheme.

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland.The contest failed because the station forgot about the effect of ______________________ on the Hispanic culture.

Children in China impact consumption patterns in all of the following ways EXCEPT:

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer to act as individuals rather than Group members.

A term "SRC" which was coined by J.A.Lee (cultural anthropologist) stands for:

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer structured situations with clear Rules over unstructured ones.

A technique such as ________________________ is used to sort out the differences when translating a company's documents into other languages.

In numerous Asian countries,the ancient ____________ philosophy feng shui (wind- water) plays an important role in the design and placement of corporate buildings And retail space.

Asking the question "Does the consumer have physical and/or economic access to the product/service?" is an indication of which stage of consumption processes (as influenced by culture) ?

________________ primarily refers to the technologies that are used to produce, distribute,and consume goods and services within a society.

__________________________ plays a critical role in the development and quality of a customer relationship management.

Several Japanese diaper makers were able to steal market share away from Proctor & Gamble by selling diapers that were much ______________ than the ones marketed By P&G,thereby better meeting the desires of Japanese mothers (Japanese homes Have less space than most Europeans or American houses) .

The World Value Survey (WVS)was conducted by the University of Michigan.

________________ is a learned,shared,compelling,interrelated set of symbols whose meanings provide a set of orientations for members of society.